Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
13 May 2022 | Story Alicia Pienaar
Prof Vetrik
Prof Tomas Vetrik.

The Dean of the Faculty of Natural and Agricultural Sciences, Prof Danie Vermeulen, has the pleasure of inviting you to the inaugural lecture of Prof Tomas Vetrik. 

Topic: Extremal graph theory 

Event Details:
Date: 19 May 2022
Time: 17:30
Venue: Equitas Auditorium, UFS Bloemfontein Campus

RSVP:  Ms Marinda Venter on +27 51 401 2691 or email: VenterSM@ufs.ac.za  on or before Tuesday 17 May 2022.

Light refreshments will be served after the inaugural lecture. 


More about the speaker:

Tomas Vetrik received two scholarships from foreign countries during his PhD study. He spent one semester of his PhD study at the Vienna University of Technology in Austria, and two semesters at the Technion – Israel Institute of Technology. He was the only postgraduate student from Slovakia to receive a scholarship from the Israeli government in 2006. Tomas Vetrik joined the University of the Free State in 2014, after his postdoctoral research at the University of KwaZulu-Natal and working at the UniversityPretoria. His research area is graph theory. He is mainly focusing on the degree-diameter problem, graph indices, and metric dimension of graphs. He is an NRF-rated researcher and has produced about 75 research papers (approximately 25 of them as a single author).

Three PhD students and three MSc students have completed their studies under his supervision. He has presented seminar talks at 24 universities from 15 different countries. Please take note of our COVID-19 health and safety protocols (https://www.ufs.ac.za/return-to-campus ) when visiting the UFS campuses.


Please take note of our COVID-19 health and safety protocols (https://www.ufs.ac.za/return-to-campus ) when visiting the UFS campuses. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept