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31 May 2022 | Story Lunga Luthuli | Photo Supplied
Melissa De Aveiro

Singer, writer, and motivational speaker, Melissa de Aveiro, says: “One can only rise from the ashes when the fire starts again, and the beauty of it all is that the ashes is stuck to your clothes. As you move on, you build off it as it falls from your clothes.”

She said: “When the fire starts in you, nothing is going to stop it.”

This she said at the Division of Organisational Development and Employee Well-being’s Rising from the Ashes event held at the Centenary Complex on the Bloemfontein Campus. Melissa’s story is about never giving up and “never backing down – even when people throw you with rocks, use the rocks to build a new road”.

Melissa said: “Many people unfortunately do not rise from the ashes because there is no support from friends, people. You can never do it alone as the journey through the ashes is lonely.”

Melissa believes to get through the ashes, one has to go back and “remind yourself of when it was good in your life, remind yourself about the positive things – even though things might not be great now”.

Known as the 'Weskus Dutchess', and growing up in Vredendal, Western Cape, Melissa’s tough life, sexual abuse, drug abuse, homelessness, and the death of her son never stopped her from dreaming. All the setbacks planted in her a “passion for a guitar and people, a birth of a new season, a desire to change the world”.

To rise from the ashes, Melissa said, “You need to go back to the place where you were hurting, confront the demons, the people that abused you, maybe forgive them and remove the chains you are tied with.”

Susan van Jaarsveld, Senior Director: Human Resources at the University of the Free State, believes that hosting wellness events is a way for the UFS to show that “employees are the most valuable asset of the university and need to be looked after”.

Susan said: “Staff need to know that it is okay not to be okay. However, the UFS has systems to look after your well-being. People need to know that they are not alone, they can make use of the Department of Human Resources’ Careways Employee Wellness Programme.”

Susan believes it was important to host the event, as “staff need face-to-face interaction for their well-being, it helps people to know they are not alone”.

Melissa, the author of the book Weskus Wonderwerk, believes in being unstoppable. She said: “To rise from the trenches, always think positive about yourself, you must exist. You cannot give up; your worth cannot be determined by an individual.” 

News Archive

#Women'sMonth: Kovsie entrepreneur making waves in business world
2017-08-25

  Description: Akhona new Tags: entrepreneurship, business, accounting, awards, academy, women

Akhona Monakalali to take on the business world.
Photo: Rulanzen Martin

Whoever came up with the idea that ‘a woman’s place is in the kitchen’, has definitely not met Akhona Monakalali. Monakalali, a postgraduate student busy with an Accounting diploma on the Bloemfontein Campus of the University of the Free State (UFS), is a force to be reckoned with. She was born in Katlehong Township in Gauteng, and moved to Aliwal North in the Eastern Cape a few years later. 


Making international waves in business

Monakalali is a Professional Accountant and an entrepreneur who continues to make her mark in the entrepreneurial world. She just recently participated in the Progressive African Network’s (PAN) Annual African Entrepreneurship Expo in Boston, USA, which was hosted by PAN and the Hult Women in Business Club. She was invited to the expo to share her insights on entrepreneurship in South Africa. “I and four other Africans participated in the expo via Skype. It was a very successful event and very insightful,” she says.

Awarded for positive contribution in communities
While she was doing her undergraduate degree, she was elected as the President/CEO of the Golden Key UFS Chapter in 2007. After competing with other universities in the national championships, they won and qualified for the Students in Free Enterprise (SIFE) World Cup in New York City. SIFE is an international non-profit organisation working with university students who want to change their communities positively, and gain practical knowledge to become socially responsible business leaders. 

This international acknowledgement influenced her peers – among millions of other South African teens – to vote for her in the Seventeen Magazine’s Top Teen Achiever Award for her community contribution. Later in that same year, she received a special Service Leadership Award from the Dean of her faculty for her contribution towards creating a better world through business.
She has since established an in-home tutoring foundation called Monakali Academy, which offers parents and struggling students affordable, one-on-one tutoring in the comfort of their homes.
“Tutoring is performed in the student’s home in order to provide a comfortable and non-competitive environment for learning,” says Monakalali.
She will also be involved with various entrepreneurs throughout Africa, working on ways to improve youth entrepreneurship on the African continent.

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