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31 May 2022 | Story Lunga Luthuli | Photo Supplied
Melissa De Aveiro

Singer, writer, and motivational speaker, Melissa de Aveiro, says: “One can only rise from the ashes when the fire starts again, and the beauty of it all is that the ashes is stuck to your clothes. As you move on, you build off it as it falls from your clothes.”

She said: “When the fire starts in you, nothing is going to stop it.”

This she said at the Division of Organisational Development and Employee Well-being’s Rising from the Ashes event held at the Centenary Complex on the Bloemfontein Campus. Melissa’s story is about never giving up and “never backing down – even when people throw you with rocks, use the rocks to build a new road”.

Melissa said: “Many people unfortunately do not rise from the ashes because there is no support from friends, people. You can never do it alone as the journey through the ashes is lonely.”

Melissa believes to get through the ashes, one has to go back and “remind yourself of when it was good in your life, remind yourself about the positive things – even though things might not be great now”.

Known as the 'Weskus Dutchess', and growing up in Vredendal, Western Cape, Melissa’s tough life, sexual abuse, drug abuse, homelessness, and the death of her son never stopped her from dreaming. All the setbacks planted in her a “passion for a guitar and people, a birth of a new season, a desire to change the world”.

To rise from the ashes, Melissa said, “You need to go back to the place where you were hurting, confront the demons, the people that abused you, maybe forgive them and remove the chains you are tied with.”

Susan van Jaarsveld, Senior Director: Human Resources at the University of the Free State, believes that hosting wellness events is a way for the UFS to show that “employees are the most valuable asset of the university and need to be looked after”.

Susan said: “Staff need to know that it is okay not to be okay. However, the UFS has systems to look after your well-being. People need to know that they are not alone, they can make use of the Department of Human Resources’ Careways Employee Wellness Programme.”

Susan believes it was important to host the event, as “staff need face-to-face interaction for their well-being, it helps people to know they are not alone”.

Melissa, the author of the book Weskus Wonderwerk, believes in being unstoppable. She said: “To rise from the trenches, always think positive about yourself, you must exist. You cannot give up; your worth cannot be determined by an individual.” 

News Archive

Future economic development lies in humankind’s ability to learn from nature
2015-09-30

We as humans have become more powerful than we are wise. We live in a world where there is an abundance of knowledge but less wisdom. ”These were the opening remarks of Edward Kieswetter, Group CEO at Alexander Forbes, and former Chairperson of the UFS Council, as guest speaker at the UFS Business School on 23 September 2015, on the subject of the future economic world order, and the vast amount of knowledge that humans possess. “The knowledge we possess has the potential either to develop us greatly, or put us at high risk of extinction,” he said.

Mr Kieswetter was accompanied by Dr Idriss Aberkane, a French thinker, entrepreneur, and academic, who is co-founder and CEO of Scanderia Ltd. Dr Aberkane spoke of three new concepts that the world is moving towards: Knowledge Economy, Biomimicry, and the Blue Economy.  He said “humankind’s second renaissance is based on the knowledge economy.”  He added that knowledge is infinite and prolific, with its global quantity doubling every 7 to 9 years. He added that “the combination of forms of knowledge grows exponentially and non-linearly.”

On the subject of Biomimicry, he said “nature is high-tech, we should read it rather than burn it.” High-tech companies, such as Samsung and Apple Inc are beginning to use Biomimicry to produce the most advanced technological gadgets, and even more companies are using the same, to advance the fields of medicine, agriculture, production of apparel, and sustainable development.

The session was attended by MBA students, student leaders, and members of the university community.

The guest speaker series forms part of the MBA programme held at the UFS Business School throughout the year.

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