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18 May 2022 | Story Lunga Luthuli
East College - Eco Vehicles Team
Overall winners of the 2022 Eco-vehicle race, East College, hard at work to get their car ready for the race held at the Odeion parking lot on the Bloemfontein Campus.

For the first time, the University of the Free State’s 2022 Eco-vehicle race – held on the Bloemfontein Campus on 14 May 2022 – had students from all three campuses participating in the programme and race; a cup was awarded to the college with the best support.

Although the annual event did take place in 2021, only team members were allowed access to campus due to the COVID-19 pandemic and lockdown regulations, and therefore the race was streamed live. 

Karen Scheepers, Assistant Director: Student Life, said: “To have the students back on campus supporting their teams was incredible; this event will become bigger and better every year.”

With the Eco-vehicle race project, the UFS aims to use an innovative skills development approach that will enable students to develop basic knowledge and skills on sustainable energy.

This year, 130 undergraduate students enrolled for this co-curricular skills programme that runs for nine months and culminates in the Eco-vehicle race. A total of eight teams competed in the energy efficiency race, speed race, obstacle course race, and the main event – the endurance race. For the first time in the main event, the teams raced against each other for 18 laps. 

The winners of this year’s event were Central College (Akasia, Karee, Kagiso, Soetdoring, and Wag-’n-Bietjie residences) for Spirit Cup, South Campus took home the Pit Stop, North College won the Smart Lap, and South College won the Endurance Race. The overall winners of the Eco-vehicle race were East College (Legatum residence). 

The driver for East College, Lebakeng Motlotlo, said: “Even though I have always been part of the KovsieACT Committee in my residence, seeing that the focus this year was more on energy saving and saving resources, it pushed me to participate.”

Motlotlo believes the practice he and his team went through worked for them, as they were able to practise “how to turn, slow down around corners, and save energy”. 

“Our team was very dedicated and knew how to improvise when faced with challenges. As a small residence and most of us living off campus, the race taught us the importance of teamwork.” 

Motlotlo believes “initiatives such as the Eco-vehicle race are important, as we learn other skills outside of lectures, which we sometimes think are not important”.

Scheepers said the plan is to “grow the programme, motivate other universities to also invest in their students through this programme, and race to become a national and maybe an international event”.

“The programme adds value to the student experience to ensure that they do not only obtain a degree during their study period, but also undergo practical application of acquired knowledge and skills through real-life situations and meaningful learning encounters,” said Scheepers. 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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