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18 May 2022 | Story Lunga Luthuli
East College - Eco Vehicles Team
Overall winners of the 2022 Eco-vehicle race, East College, hard at work to get their car ready for the race held at the Odeion parking lot on the Bloemfontein Campus.

For the first time, the University of the Free State’s 2022 Eco-vehicle race – held on the Bloemfontein Campus on 14 May 2022 – had students from all three campuses participating in the programme and race; a cup was awarded to the college with the best support.

Although the annual event did take place in 2021, only team members were allowed access to campus due to the COVID-19 pandemic and lockdown regulations, and therefore the race was streamed live. 

Karen Scheepers, Assistant Director: Student Life, said: “To have the students back on campus supporting their teams was incredible; this event will become bigger and better every year.”

With the Eco-vehicle race project, the UFS aims to use an innovative skills development approach that will enable students to develop basic knowledge and skills on sustainable energy.

This year, 130 undergraduate students enrolled for this co-curricular skills programme that runs for nine months and culminates in the Eco-vehicle race. A total of eight teams competed in the energy efficiency race, speed race, obstacle course race, and the main event – the endurance race. For the first time in the main event, the teams raced against each other for 18 laps. 

The winners of this year’s event were Central College (Akasia, Karee, Kagiso, Soetdoring, and Wag-’n-Bietjie residences) for Spirit Cup, South Campus took home the Pit Stop, North College won the Smart Lap, and South College won the Endurance Race. The overall winners of the Eco-vehicle race were East College (Legatum residence). 

The driver for East College, Lebakeng Motlotlo, said: “Even though I have always been part of the KovsieACT Committee in my residence, seeing that the focus this year was more on energy saving and saving resources, it pushed me to participate.”

Motlotlo believes the practice he and his team went through worked for them, as they were able to practise “how to turn, slow down around corners, and save energy”. 

“Our team was very dedicated and knew how to improvise when faced with challenges. As a small residence and most of us living off campus, the race taught us the importance of teamwork.” 

Motlotlo believes “initiatives such as the Eco-vehicle race are important, as we learn other skills outside of lectures, which we sometimes think are not important”.

Scheepers said the plan is to “grow the programme, motivate other universities to also invest in their students through this programme, and race to become a national and maybe an international event”.

“The programme adds value to the student experience to ensure that they do not only obtain a degree during their study period, but also undergo practical application of acquired knowledge and skills through real-life situations and meaningful learning encounters,” said Scheepers. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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