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Skills development a big winner at UFS Eco-vehicle race 2022

18 May 2022 | Story Lunga Luthuli

East College - Eco Vehicles Team — Overall winners of the 2022 Eco-vehicle race, East College, hard at work to get their car ready for the race held at the Odeion parking lot on the Bloemfontein Campus.

For the first time, the University of the Free State’s 2022 Eco-vehicle race – held on the Bloemfontein Campus on 14 May 2022 – had students from all three campuses participating in the programme and race; a cup was awarded to the college with the best support.

Although the annual event did take place in 2021, only team members were allowed access to campus due to the COVID-19 pandemic and lockdown regulations, and therefore the race was streamed live.

Karen Scheepers, Assistant Director: Student Life, said: “To have the students back on campus supporting their teams was incredible; this event will become bigger and better every year.”

With the Eco-vehicle race project, the UFS aims to use an innovative skills development approach that will enable students to develop basic knowledge and skills on sustainable energy.

This year, 130 undergraduate students enrolled for this co-curricular skills programme that runs for nine months and culminates in the Eco-vehicle race. A total of eight teams competed in the energy efficiency race, speed race, obstacle course race, and the main event – the endurance race. For the first time in the main event, the teams raced against each other for 18 laps.

The winners of this year’s event were Central College (Akasia, Karee, Kagiso, Soetdoring, and Wag-’n-Bietjie residences) for Spirit Cup, South Campus took home the Pit Stop, North College won the Smart Lap, and South College won the Endurance Race. The overall winners of the Eco-vehicle race were East College (Legatum residence).

The driver for East College, Lebakeng Motlotlo, said: “Even though I have always been part of the KovsieACT Committee in my residence, seeing that the focus this year was more on energy saving and saving resources, it pushed me to participate.”

Motlotlo believes the practice he and his team went through worked for them, as they were able to practise “how to turn, slow down around corners, and save energy”.

“Our team was very dedicated and knew how to improvise when faced with challenges. As a small residence and most of us living off campus, the race taught us the importance of teamwork.”

Motlotlo believes “initiatives such as the Eco-vehicle race are important, as we learn other skills outside of lectures, which we sometimes think are not important”.

Scheepers said the plan is to “grow the programme, motivate other universities to also invest in their students through this programme, and race to become a national and maybe an international event”.

“The programme adds value to the student experience to ensure that they do not only obtain a degree during their study period, but also undergo practical application of acquired knowledge and skills through real-life situations and meaningful learning encounters,” said Scheepers.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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