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30 May 2022 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Taking the lead to positively impact
Attending the graduation ceremony in the short learning programme: Teacher Professional Development for Digital Mobile Learning, and Entrepreneurship for SMMEs, were, from the left: Lintle Nthati Radikgomo, Thabile Sylvia Masangane, and André Uys from the Flavius Mareka College in Sasolburg, and Thandeka Mosholi from the UFS.

Gym instructor, homework centre owner, fashion designer, photographer. These are but some of the students who walked across the stage to receive their qualifications after completing an entrepreneurship programme on the South Campus of the University of the Free State (UFS).

The Department of Social Responsibility, Enterprise and Community Engagement on the South Campus recently hosted a ceremony for students in the short learning programme: Teacher Professional Development for Digital Mobile Learning, and Entrepreneurship for SMMEs.

According to Thakane Nteko from the Social Responsibility Projects (SRP), 40 of the 66 students enrolled for the qualification in lecture development completed it, together with the 10 students who registered for the entrepreneurship programme. The students are mainly university and TVET (Technical and Vocational Education and Training) lecturers and self-employed youth.

She says the department aims to enhance teaching and learning in the Free State, be it for school learners, schoolteachers, TVET college lecturers, or the youth. Key in this initiative is the UFS, in partnership with Sector Education and Training Authorities (SETAs) and other organisations involved in community development, to make a positive difference in communities where there is a need.

Addressing social injustices
Positively impacting the youth of South Africa is of critical importance to the UFS. “Creating opportunities and growth through leading, learning, and teaching, is not only valid for the young intellectuals who have the chance to qualify themselves through tertiary studies. It is also applicable to the disadvantaged communities exposed to poor education. The UFS SRP serve as the vehicle to address this social injustice,” states Thandeka Mosholi, Head of the Department of Social Responsibility, Enterprise and Community Engagement.

She trusts that Social Responsibility Projects has established itself as a supporter of disadvantaged communities by responding to the call to positively impact the future of South African youth. “Our passion resonates with those who desire to open opportunities and bring purpose to gifted learners born in circumstances they did not choose, by being leaders in school change,” she says.

Destined for greatness
Delivering messages of encouragement at the event was KB Lebusho, CEO of the Free State Chamber of Commerce and Industry. Addressing the group of entrepreneurs, lecturers, and teachers, he told them that they are destined for greatness. “But until you believe in yourself, things will not change for you. It is important that you have clarity about your dreams and goals.”

Advocate Shirly Hyland, Director: Kovsie Phahamisa Academy, also left the students with a message of support. “By paying education forward, we can change the world. The power to touch the lives around you, lies in your hands. Enjoy taking the knowledge you have learned into your communities,” she said.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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