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Taking the lead to positively impact the future of South African youth

30 May 2022 | Story Leonie Bolleurs | Photo Leonie Bolleurs

Gym instructor, homework centre owner, fashion designer, photographer. These are but some of the students who walked across the stage to receive their qualifications after completing an entrepreneurship programme on the South Campus of the University of the Free State (UFS).

The Department of Social Responsibility, Enterprise and Community Engagement on the South Campus recently hosted a ceremony for students in the short learning programme: Teacher Professional Development for Digital Mobile Learning, and Entrepreneurship for SMMEs.

According to Thakane Nteko from the Social Responsibility Projects (SRP), 40 of the 66 students enrolled for the qualification in lecture development completed it, together with the 10 students who registered for the entrepreneurship programme. The students are mainly university and TVET (Technical and Vocational Education and Training) lecturers and self-employed youth.

She says the department aims to enhance teaching and learning in the Free State, be it for school learners, schoolteachers, TVET college lecturers, or the youth. Key in this initiative is the UFS, in partnership with Sector Education and Training Authorities (SETAs) and other organisations involved in community development, to make a positive difference in communities where there is a need.

Addressing social injustices
Positively impacting the youth of South Africa is of critical importance to the UFS. “Creating opportunities and growth through leading, learning, and teaching, is not only valid for the young intellectuals who have the chance to qualify themselves through tertiary studies. It is also applicable to the disadvantaged communities exposed to poor education. The UFS SRP serve as the vehicle to address this social injustice,” states Thandeka Mosholi, Head of the Department of Social Responsibility, Enterprise and Community Engagement.

She trusts that Social Responsibility Projects has established itself as a supporter of disadvantaged communities by responding to the call to positively impact the future of South African youth. “Our passion resonates with those who desire to open opportunities and bring purpose to gifted learners born in circumstances they did not choose, by being leaders in school change,” she says.

Destined for greatness
Delivering messages of encouragement at the event was KB Lebusho, CEO of the Free State Chamber of Commerce and Industry. Addressing the group of entrepreneurs, lecturers, and teachers, he told them that they are destined for greatness. “But until you believe in yourself, things will not change for you. It is important that you have clarity about your dreams and goals.”

Advocate Shirly Hyland, Director: Kovsie Phahamisa Academy, also left the students with a message of support. “By paying education forward, we can change the world. The power to touch the lives around you, lies in your hands. Enjoy taking the knowledge you have learned into your communities,” she said.

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders

2017-07-07

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied

The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions
The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage
According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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