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Tinovimba Semu, top undergraduate student in the Faculty of Economic and Management Sciences

20 May 2022 | Story Dr Nitha Ramnath | Photo Supplied

Tinovimba Semu is the proud recipient of the Dean’s Medal for best results with respect to an undergraduate degree in the Faculty of Economic and Management Sciences (EMS), which was awarded during the recent April graduation ceremonies. Semu achieved a distinction in her Bachelor of Commerce degree with specialisation in Economics. Currently completing a BCom Honours degree specialising in Economics, Semu indicated that she did not understand the value of education, nor did she push herself to study until she arrived at university.

“Education is not just about getting the highest marks so that you can get a job. To me, education is about gaining knowledge, challenging yourself, and applying that knowledge to improve a process in the world, no matter how small that improvement may seem,” says Semu.

Semu’s parents, both Math and Science educators, are her fiercest protectors and cheerleaders who have instilled the value of education in her and allowed her the freedom to choose her education and career path. “I am not only under pressure to succeed in my academics, but with work as well, and I know that I have my parent’s support in everything that I do.”

“I now know the value of working hard and working smart. I know the value of goal setting and have learnt to set goals for myself and to work towards achieving those goals,” says Semu.

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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