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17 November 2022 | Story Kutlwano Moqholosane | Photo Supplied
Kutlwano Moqholosane
Kutlwano Moqholosane, a BA Psychology graduate, wishes the class of 2022 well for the December graduations.

Opinion article by Kutlwano Moqholosane, alumna, University of the Free State. Moqholosane obtained her Bachelor of Social Sciences (Human and Societal Dynamics) in April 2022.


To the graduating class of December 2022 – let me start by congratulating you on your hard work! Acceptance to study at university is no small feat and being able to come out on the other side of it is a huge accomplishment to be proud of.

I graduated in April 2022, but my journey with the UFS started back in 2015 when I first sent my application forms. Back then, I was a young girl of 17 with dreams way bigger than me. I felt I could achieve anything I set my mind to.

I was accepted to the university and started in 2016, with the hope to finish in record time and get all the way to master’s and be a practising psychologist by 2022. Life had funny plans, but I'm so grateful for the academic and support staff at the university; they walked me through my mental health struggles and held my hand as I tripped here and there. Without the sensitivity and empathy shown to me by everyone here, I don't think I would eventually have become an alumna of the University of the Free State (UFS).

I had to take a semester off in 2017 after some soul-crushing struggles with mental illness. At the time, I thought it was all over; I could not see a way out of the fog, and I didn’t fully trust myself and my abilities anymore. In January 2018, I made my way back to Bloemfontein to try again anyway.

Between then and now, I have been admitted to a wellness facility a few times. This is unfortunately the reality of living with a chronic mental illness. With each admission, I came back with new and better coping strategies to help me through academics and life in general.

I'm especially glad to have had lecturers like Lindie Coetzee, Kali Nena and Dr Florence Tadi, Dr Lindi Nel, and Dr Jacques Jordaan, who all understood the delicate nature of depression, anxiety, and growing pains, and gave me countless opportunities to write tests, exams, and submit assignments.

What am I doing now?

Well, I'm still a Kovsie through and through! I'm taking a short break from academics, but that does not mean I’m done! I'm sending job applications to the university for the vacancies I might be a good fit for, and I will be applying for admission to the Psychology Honours programme as soon as possible.

I've found a community with the UFS, and I'm very hopeful that I'll still be able to take part and call it home.

My parting message to all of you: stumbling and falling is a fact of life. Some falls will be worse than others, but the biggest thing is that you get up every single time. You are not defined by any of the ways in which you ‘mess up’; you will always have the opportunity to grow into a better person than before.

Once again, congratulations!

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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