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07 November 2022 | Story Edzani Nephalela | Photo Supplied
Delegates from various schools as well as the Free State Department of Education receive the book donations that will be distributed to 30 high schools in the Sasolburg region.

Statistics indicate that individuals who have difficulty reading are less motivated to read or visit the library, because they cannot recognise words, grasp, or understand what they read. Various organisations, including the University of the Free State (UFS), are addressing this issue by encouraging a reading culture and providing the required resources to enhance their reading skills.

The UFS, in collaboration with Zubeida Jaffer – an award-winning South African journalist, author, and activist – donated books to various secondary schools in the Fezile Dabi district, one of the five districts in the Free State.
Thandeka Mosholi, the Project Leader, said that impacting the youth of South Africa is a critical objective for the UFS Social Responsibility Projects (UFS SRP), which served as the vehicle to address this social injustice. The UFS SRP has established itself as an agent of change and friend of disadvantaged communities.

“In alliance with sponsors who embody compassion and integrity, we respond to the obligation to positively impact the future of South African youth. Our passion resonates with those who desire to open opportunities and bring purpose to learners born in circumstances they did not choose, by being leaders in school change. We believe this contribution will promote reading in schools, because children struggle to grow academically without reading and comprehension skills, as reading is the foundation of all academic subjects. Reading also influences the learner’s ability to write. So, instilling a love of reading at an early age is the key that unlocks the door to lifelong learning,” Mosholi explained.

Exposure to the past, present, and a peek into the future

The event, hosted at Cedar Secondary School in Sasolburg, saw books donated to 30 high schools to foster a reading culture among learners. The following books were donated: Beauty of the heart, Love in the times of treason, and Our generation. It covers 130 years of South African history, and are about three women – Charlotte Maxeke, Ayesha (Bibi) Dawood, and the author herself, Zubeida Jaffer.

“This initiative is to expose as many educators, learners, and students as possible to this collection, since it provides a firm foundation to make sense of our past, present, and future. These books are not to keep us stuck in the past, but to help us navigate the present. We have secured additional sponsorship from Old Mutual, which made it possible to reach schools in all provinces. I thank the University of the Free State for helping to identify schools in the Free State and joyfully distributing these books,” said Jaffer.

On the contrary, school officials are ecstatic, saying that the books will motivate their learners to promote education, learn about their past, and improve their vocabulary. “A school cannot survive in isolation; through the academics’ teaching and learning, as well as research in their respective fields, we learn a lot. Thus, the university's cooperation is welcomed. Through these books, learners will be inspired to reinvent, repurpose, and rediscover libraries," said Sindiswa Mcosana, Curriculum Primary Schools Chief Education Specialist at the Free State Department of Education.

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Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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