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07 November 2022 | Story Edzani Nephalela | Photo Supplied
Delegates from various schools as well as the Free State Department of Education receive the book donations that will be distributed to 30 high schools in the Sasolburg region.

Statistics indicate that individuals who have difficulty reading are less motivated to read or visit the library, because they cannot recognise words, grasp, or understand what they read. Various organisations, including the University of the Free State (UFS), are addressing this issue by encouraging a reading culture and providing the required resources to enhance their reading skills.

The UFS, in collaboration with Zubeida Jaffer – an award-winning South African journalist, author, and activist – donated books to various secondary schools in the Fezile Dabi district, one of the five districts in the Free State.
Thandeka Mosholi, the Project Leader, said that impacting the youth of South Africa is a critical objective for the UFS Social Responsibility Projects (UFS SRP), which served as the vehicle to address this social injustice. The UFS SRP has established itself as an agent of change and friend of disadvantaged communities.

“In alliance with sponsors who embody compassion and integrity, we respond to the obligation to positively impact the future of South African youth. Our passion resonates with those who desire to open opportunities and bring purpose to learners born in circumstances they did not choose, by being leaders in school change. We believe this contribution will promote reading in schools, because children struggle to grow academically without reading and comprehension skills, as reading is the foundation of all academic subjects. Reading also influences the learner’s ability to write. So, instilling a love of reading at an early age is the key that unlocks the door to lifelong learning,” Mosholi explained.

Exposure to the past, present, and a peek into the future

The event, hosted at Cedar Secondary School in Sasolburg, saw books donated to 30 high schools to foster a reading culture among learners. The following books were donated: Beauty of the heart, Love in the times of treason, and Our generation. It covers 130 years of South African history, and are about three women – Charlotte Maxeke, Ayesha (Bibi) Dawood, and the author herself, Zubeida Jaffer.

“This initiative is to expose as many educators, learners, and students as possible to this collection, since it provides a firm foundation to make sense of our past, present, and future. These books are not to keep us stuck in the past, but to help us navigate the present. We have secured additional sponsorship from Old Mutual, which made it possible to reach schools in all provinces. I thank the University of the Free State for helping to identify schools in the Free State and joyfully distributing these books,” said Jaffer.

On the contrary, school officials are ecstatic, saying that the books will motivate their learners to promote education, learn about their past, and improve their vocabulary. “A school cannot survive in isolation; through the academics’ teaching and learning, as well as research in their respective fields, we learn a lot. Thus, the university's cooperation is welcomed. Through these books, learners will be inspired to reinvent, repurpose, and rediscover libraries," said Sindiswa Mcosana, Curriculum Primary Schools Chief Education Specialist at the Free State Department of Education.

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International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference  Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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