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07 November 2022 | Story Edzani Nephalela | Photo Supplied
Delegates from various schools as well as the Free State Department of Education receive the book donations that will be distributed to 30 high schools in the Sasolburg region.

Statistics indicate that individuals who have difficulty reading are less motivated to read or visit the library, because they cannot recognise words, grasp, or understand what they read. Various organisations, including the University of the Free State (UFS), are addressing this issue by encouraging a reading culture and providing the required resources to enhance their reading skills.

The UFS, in collaboration with Zubeida Jaffer – an award-winning South African journalist, author, and activist – donated books to various secondary schools in the Fezile Dabi district, one of the five districts in the Free State.
Thandeka Mosholi, the Project Leader, said that impacting the youth of South Africa is a critical objective for the UFS Social Responsibility Projects (UFS SRP), which served as the vehicle to address this social injustice. The UFS SRP has established itself as an agent of change and friend of disadvantaged communities.

“In alliance with sponsors who embody compassion and integrity, we respond to the obligation to positively impact the future of South African youth. Our passion resonates with those who desire to open opportunities and bring purpose to learners born in circumstances they did not choose, by being leaders in school change. We believe this contribution will promote reading in schools, because children struggle to grow academically without reading and comprehension skills, as reading is the foundation of all academic subjects. Reading also influences the learner’s ability to write. So, instilling a love of reading at an early age is the key that unlocks the door to lifelong learning,” Mosholi explained.

Exposure to the past, present, and a peek into the future

The event, hosted at Cedar Secondary School in Sasolburg, saw books donated to 30 high schools to foster a reading culture among learners. The following books were donated: Beauty of the heart, Love in the times of treason, and Our generation. It covers 130 years of South African history, and are about three women – Charlotte Maxeke, Ayesha (Bibi) Dawood, and the author herself, Zubeida Jaffer.

“This initiative is to expose as many educators, learners, and students as possible to this collection, since it provides a firm foundation to make sense of our past, present, and future. These books are not to keep us stuck in the past, but to help us navigate the present. We have secured additional sponsorship from Old Mutual, which made it possible to reach schools in all provinces. I thank the University of the Free State for helping to identify schools in the Free State and joyfully distributing these books,” said Jaffer.

On the contrary, school officials are ecstatic, saying that the books will motivate their learners to promote education, learn about their past, and improve their vocabulary. “A school cannot survive in isolation; through the academics’ teaching and learning, as well as research in their respective fields, we learn a lot. Thus, the university's cooperation is welcomed. Through these books, learners will be inspired to reinvent, repurpose, and rediscover libraries," said Sindiswa Mcosana, Curriculum Primary Schools Chief Education Specialist at the Free State Department of Education.

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Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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