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Introducing the UFS Social Media Squad

23 November 2022 | Story Moeketsi Mogotsi | Photo Barend Nagel

UFS Social squad — Tyrone Willard, Nkosinathi-Mandla Zulu, Kai Carter, and Mella Ubedoble are the new UFS social media ambassadors. The UFS social media ambassadors initiave was formerly known as the #KovsieCyberSta.

Say hello to the UFS Social Media Squad. The team comprises a few new faces that will grace the UFS social media platforms from time to time.

The UFS Social Media Squad (also known as SMS) will cover events in and around the UFS, while giving the UFS community insight into these events across the UFS digital platforms.

This initiative was formerly known as the #KovsieCyberSta programme. You might have seen their faces somewhere before, but now you can hear how they feel about joining the SMS team.

Introducing Tyrone Willard, Nkosinathi-Mandla Zulu, Kai Carter, and Mella Ubedoble!

Nkosinathi-Mandla Zulu is a vibrant 21-year-old UFS ambassador working towards his Honours in Journalism and Media Studies. Mandla is a journalist, radio broadcaster, and marketing intern. While established as a runway and editorial model, he is also a social media influencer. He enjoys a good cup of matcha while reading a book.

Kai Carter: "I'm a tennis player, table tennis player, skateboarder, fashion enthusiast, boy next door, all-around cool kid. Basically, I’m everything and more, google me in five years to see what I'm up to." – Kai signing out!

Mella Ubedoble: "I have always been creative. I grew up enjoying being crafty with paper and decorating, and this background has led me to an evolving passion for fine arts. All my various creations have a similar foundation, which has a narrative approach where I use them as platforms to tell a conceptually inspired story ... Every experience is an adventure for me, especially if it is kept as media, since I believe that the camera is the keeper of memories."

Tyrone Willard is a master’s student at the University of the Free State. He has had the opportunity to serve the student community in student leadership and entertain the different campuses as an MC and speaker at many institutional and residence events. Tyrone is someone who strives to work hard and set a good example of being an all-rounder and looking after oneself. One will never feel bored or not entertained, as he loves to put and keep people in a positive and light mood.

News Archive

Expert in Africa Studies debunks African middle class myth

2016-05-10

From left: Prof Heidi Hudson, Director of the Centre for Africa Studies (CAS), Joe Besigye from the Institute of Reconciliation and Social Justice, and Prof Henning Melber, Extraordinary Professor at the CAS and guest lecturer for the day.
Photo: Valentino Ndaba

Until recently, think tanks from North America, the African Development Bank, United Nations Development Plan, and global economists have defined the African middle class based purely on monetary arithmetic. One of the claims made in the past is that anyone with a consumption power of $2 per day constitutes the middle class. Following this, if poverty is defined as monetary income below $1.5 a day, it means that it takes just half a dollar to reach the threshold considered as African middle class.

Prof Henning Melber highlighted the disparities in the notion of a growing African middle class in a guest lecture titled A critical anatomy of the African middle class(es), hosted by our Centre for Africa Studies (CAS) at the University of the Free State on 4 May 2016. He is an Extraordinary Professor at the Centre, as well as Senior Adviser and Director Emeritus of the Dag Hammarskjöld Foundation in Sweden.

Prof Melber argued that it is misleading to consider only income when identifying the middle class. In his opinion, such views were advanced by promoters of the global neo-liberal project. “My suspicion is that those who promote the middle class discourse in that way, based on such a low threshold, were desperate to look for the success story that testifies to Africa rising.”

Another pitfall of such a middle-class analysis is its ahistorical contextualisation. This economically-reduced notion of the class is a sheer distortion. Prof Melber advised analysts to take cognisance of factors, such as consumption patterns, lifestyle, and political affiliation, amongst others.

In his second lecture for the day, Prof Melber dealt withthe topic of: Namibia since independence: the limits to Liberation, painting the historical backdrop against which the country’s current government is consolidating its political hegemony. He highlighted examples of the limited transformation that has been achieved since Namibia’s independence in 1990.

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