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11 November 2022 | Story Anthony Mthembu | Photo Barend Nagel
Siphilangenkosi Dlamini
Siphilangenkosi Dlamini – selected by Inside Education and the NYDA as one of South Africa’s 100 Shining Stars for 2022.

Siphilangenkosi Dlamini, a fourth-year Governance and Political Transformation student at the University of the Free State (UFS), has been selected as one of South Africa’s 100 Shining Stars for 2022 by Inside Education, in partnership with the National Youth Development Agency (NYDA). 

“I was more surprised than anything, but also very honoured,” he said. Dlamini, who made it into the Civil Society and Youth category, was chosen from a pool of 800 applicants for his remarkable work with the Help a Student initiative, and his services as the former secretary of the Southern Africa Scout Youth Forum. Although he could not attend the award ceremony held in Johannesburg on 20 October 2022 in person, Dlamini did receive a certificate. “What we do a lot of the time isn’t for recognition and it’s not necessarily for awards; but getting recognised motivates and assures me that the work we are doing has an impact,” he expressed.

The Help a Student Initiative

In the early stages of the COVID-19 pandemic, Dlamini recognised a rise in food insecurity among his fellow students. This set him on a path to source funding for the establishment of the project. 

The Help a Student initiative aimed to curb food insecurity through the provision of food parcels to UFS students who were in need. The project, which ran from 2020 until early 2021, managed to distribute food parcels to nearly 250 students per month. The initiative did not only assist students who were on campus. The selected applicants who were at home or off campus also received digital food vouchers, which allowed for the purchasing of food items at Pick n Pay and/or Shoprite.

“Food security is something that I am passionate about. I grew up in a community where it was a massive issue.

However, in the past I was not empowered enough to know how to solve it. Therefore, when the opportunity presented itself to do something about it, I took it with both hands,” Dlamini expressed.

Although the recognition was not expected, Dlamini maintains that such platforms are imperative, as “they demonstrate that young people are doing something to improve the country in the different capacities they are in”.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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