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UFS and DESTEA partnering to promote astro-tourism in the Free State

18 November 2022 | Story Leonie Bolleurs | Photo Leonie Bolleurs

Navil Hill Planetarium — At the Naval Hill Planetarium, one of only two in the world that is located in a game reserve in the middle of a city, are from the left, front: Bishop Billyboy Ramahlele, Director of Community Engagement, Tony Horn, Dr Molapo Qhobela, Dorah Klaas from UFS Institutional Advancement, Motheo Leeuw, and Prof Matie Hoffman.

Just over 11 years ago, the University of the Free State (UFS), the Mangaung Metro Municipality, and the Department of Small Business Development, Tourism and Environmental Affairs (DESTEA) signed a Memorandum of Understanding that focused on the development and establishment of the Naval Hill Planetarium. In 2016, the partnership was extended to include the establishment of a facility for environmental education adjacent to the planetarium. Thus, the site on Naval Hill, Bloemfontein is now the Centre for Earth and Space.

Recently, colleagues from the UFS and DESTEA, as well as Free State tourism entrepreneurs, gathered at the planetarium and Boyden Observatory to discuss the next step in this partnership – a collaboration to bring astro-tourism to the Free State.

Astro-tourism facilities

Tourism Registrar at DESTEA, Motheo Leeuw, said in his welcome address that,in order to increase the number of visitors to the Free State, it is important to work together. “We are creating a new product, that of astro-tourism,” he stated, and requested the tour guides who attended the event to develop an innovative new product for their market.

Speaking on behalf of the UFS, Dr Molapo Qhobela, Vice-Rector: Institutional Change, Strategic Partnerships and Societal Impact, stated that astro-tourism holds enormous potential for this country. He said the UFS is excited to be a partner in this initiative.

Dr Qhobela said he believes the beauty of science can be used to promote astro-tourism. He echoed Leeuw’s sentiment, stating that it is only through partnerships that astro-tourism will become a reality. “If we want to drive astro-tourism, we need to find creative ways to connect with each other,” he stated.

“We must work together to make our home, Bloemfontein, a better place,” he said.

A taste of astro-tourism

About 30 delegates, including the UFS, DESTEA, military representatives, and tour guides from Bloemfontein and Clarence, gained first-hand experience of the potential of astro-tourism. They attended a full-dome pre-rendered astronomy show and a presentation on the night sky in the Naval Hill Planetarium, where images were projected onto the planetarium dome, resulting in an immersive experience of the wonder of the universe. The tour guides proceeded on a game drive in the Franklin Game Reserve on Naval Hill.

Later in the afternoon – after enjoying a sunset view of the environment at the Boyden Observatory – guests were introduced to the observatory, including its telescopes and the Astronomy Museum. Prof Matie Hoffman, Dr Mart-Mari Duvehage, and Dawid van Jaarsveldt from the Department of Physics at the UFS, were on hand to conduct the tour of the observatory, and Bishop Billyboy Ramahlele, Director of Community Engagement, hosted the guests.

Tony Horn, a tour guide from Bush Junkies Adventure Safaris – one of the guests at the event – is optimistic about the potential of this initiative. He said he will bring visitors to Boyden and the planetarium to experience the attractions.

The Two-Observatories Project

The Boyden Observatory and the Naval Hill Planetarium are known as the Two-Observatories Project, which will be the focus of astro-tourism in the Free State. Focus areas of the Two Observatories Project are science communication and education, research, astronomy heritage, and the environment. The project therefore has great potential to attract tourists.

According to Prof Hoffman, the two observatories work in synergy to educate and inform citizens about the natural sciences. They are also important for the display of and communication about South Africa’s astronomical heritage.

In addition to being an active optical research site, Boyden Observatory is ideal for public lectures and star-gazing events. Educational programmes, including observations with telescopes, are also presented at the observatory. An astronomy museum is a major attraction at Boyden.

The Naval Hill Planetarium, also a good venue for public lectures and concerts, offers planetarium shows, including full-dome films. The site also offers a large hall that is primarily used for environmental education. These facilities operate under the banner of the Free State Centre for Earth and Space.

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher

2014-09-01

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail

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