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18 November 2022 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Navil Hill Planetarium
At the Naval Hill Planetarium, one of only two in the world that is located in a game reserve in the middle of a city, are from the left, front: Bishop Billyboy Ramahlele, Director of Community Engagement, Tony Horn, Dr Molapo Qhobela, Dorah Klaas from UFS Institutional Advancement, Motheo Leeuw, and Prof Matie Hoffman.

Just over 11 years ago, the University of the Free State (UFS), the Mangaung Metro Municipality, and the Department of Small Business Development, Tourism and Environmental Affairs (DESTEA) signed a Memorandum of Understanding that focused on the development and establishment of the Naval Hill Planetarium. In 2016, the partnership was extended to include the establishment of a facility for environmental education adjacent to the planetarium. Thus, the site on Naval Hill, Bloemfontein is now the Centre for Earth and Space.

Recently, colleagues from the UFS and DESTEA, as well as Free State tourism entrepreneurs, gathered at the planetarium and Boyden Observatory to discuss the next step in this partnership – a collaboration to bring astro-tourism to the Free State.

 

Astro-tourism facilities

Tourism Registrar at DESTEA, Motheo Leeuw, said in his welcome address that,in order to increase the number of visitors to the Free State, it is important to work together. “We are creating a new product, that of astro-tourism,” he stated, and requested the tour guides who attended the event to develop an innovative new product for their market.

Speaking on behalf of the UFS, Dr Molapo Qhobela, Vice-Rector: Institutional Change, Strategic Partnerships and Societal Impact, stated that astro-tourism holds enormous potential for this country. He said the UFS is excited to be a partner in this initiative.

Dr Qhobela said he believes the beauty of science can be used to promote astro-tourism. He echoed Leeuw’s sentiment, stating that it is only through partnerships that astro-tourism will become a reality. “If we want to drive astro-tourism, we need to find creative ways to connect with each other,” he stated.

“We must work together to make our home, Bloemfontein, a better place,” he said.

 

A taste of astro-tourism

About 30 delegates, including the UFS, DESTEA, military representatives, and tour guides from Bloemfontein and Clarence, gained first-hand experience of the potential of astro-tourism. They attended a full-dome pre-rendered astronomy show and a presentation on the night sky in the Naval Hill Planetarium, where images were projected onto the planetarium dome, resulting in an immersive experience of the wonder of the universe. The tour guides proceeded on a game drive in the Franklin Game Reserve on Naval Hill.

Later in the afternoon – after enjoying a sunset view of the environment at the Boyden Observatory – guests were introduced to the observatory, including its telescopes and the Astronomy Museum. Prof Matie Hoffman, Dr Mart-Mari Duvehage, and Dawid van Jaarsveldt from the Department of Physics at the UFS, were on hand to conduct the tour of the observatory, and Bishop Billyboy Ramahlele, Director of Community Engagement, hosted the guests.

Tony Horn, a tour guide from Bush Junkies Adventure Safaris – one of the guests at the event – is optimistic about the potential of this initiative. He said he will bring visitors to Boyden and the planetarium to experience the attractions.

 

The Two-Observatories Project

The Boyden Observatory and the Naval Hill Planetarium are known as the Two-Observatories Project, which will be the focus of astro-tourism in the Free State. Focus areas of the Two Observatories Project are science communication and education, research, astronomy heritage, and the environment. The project therefore has great potential to attract tourists.

According to Prof Hoffman, the two observatories work in synergy to educate and inform citizens about the natural sciences. They are also important for the display of and communication about South Africa’s astronomical heritage.

In addition to being an active optical research site, Boyden Observatory is ideal for public lectures and star-gazing events. Educational programmes, including observations with telescopes, are also presented at the observatory. An astronomy museum is a major attraction at Boyden.

The Naval Hill Planetarium, also a good venue for public lectures and concerts, offers planetarium shows, including full-dome films. The site also offers a large hall that is primarily used for environmental education. These facilities operate under the banner of the Free State Centre for Earth and Space.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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