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18 November 2022 | Story Anthony Mthembu | Photo Supplied
Lerato Pitso
Lerato Pitso, who will represent Lesotho in the Miss Supranational competition in 2023.

Lerato Pitso, a Bachelor of Social Sciences student at the University of the Free State (UFS), has been selected to represent her home country of Lesotho in the prestigious Miss Supranational competition, which will be held in Poland in 2023. “I’m still nervous about the fact that I have been selected to represent my country in this competition. However, the selection means that I have a lot of people who actually believe in me,” Pitso stated.

Miss Supranational

Miss Supranational is an internationally recognised beauty pageant overseen by the World Beauty Association.This is the third time that a UFS student has participated in this international competition. Earlier this year Boitumelo Sehlotho, a Bachelor of Accounting student at the UFS, who was also named the Face of Lesotho in 2019, represented her country at the Miss Supranational pageant 2022.  Thato Mosehle, a graduate from the Faculty of Health Sciences, was runner-up in the Miss Supranational pageant held in Poland in 2021.

Pitso perceives the pageant as a platform to encourage young women to do more to change the world. She was selected to represent Lesotho in the competition based on the contributions she made in and around her community.

Community Engagement

Pitso’s community engagement includes participation in a digital inclusion campaign in Lesotho. “The campaign intended to involve accountable ministries in addressing technological issues to empower students with technological skills to be competent for the global environment. Pitso was also involved in the Meal in a Jar initiative, which was run by the Office for International Affairs at the UFS. Through this initiative, high school learners in the Grassland community in Bloemfontein were taught to recycle materials, and to produce new products which they could then sell for profit. “The project aimed to spark an entrepreneurial mindset,” said Pitso. In addition, she has also worked with the SHE-HIVE Association, a non-governmental organisation based in Maseru, Lesotho, which offers counselling and legal assistance to those who have been affected by gender-based violence. As such, Pitso asserts that she is the best to represent her nation based on the work she has put in.

Preparing for the Miss Supranational stage

Pitso said getting ready for a competition of this magnitude is a huge undertaking. “Preparation for the big stage includes rigorous training in which one learns to walk in a certain manner, and a commitment to the gym in order to be physically fit for the competition.” She also asserts that taking care of her mental health is a priority before walking on that stage.

It is also important to note that the last two winners of the competition are from Africa, and this serves as motivation for Pitso. “The fact that people who come from a similar society to me could attain the prize makes me believe in myself. It means that it’s also possible for me to put in the work and excel in the competition,” she said.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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