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Advancing innovative, effective mathematics and science teaching

12 October 2022 | Story Anthony Mthembu | Photo iFlair Photography

Attending the Science for the Future (S4F) summit in the Centenary Complex on the Bloemfontein Campus were, from the left: Back: Dr Cobus van Breda (S4F Programme Director), Amaria Reynders (S4F Family Math Manager), Dr Glynnis Daries (Sol Plaatje University), Prof Francis Petersen (Rector and Vice-Chancellor of the UFS), Tarin Roberts (Nelson Mandela University), Adolph Tomes (Acting Chief Executive Office, SANRAL). In the front are, from the left: Prof Angela James (University of KwaZulu-Natal), Heidi Harper (General Manager Skills Development, SANRAL), Prof Jogymol Alex (Walter Sisulu University).

Teachers from across the country and representatives of six other universities recently gathered at the University of the Free State (UFS) to celebrate the achievements of the Science-for-the-Future (S4F) Teacher Professional Development programmes as well as the successful collaboration between the UFS and other universities.

The Science-for-the-Future unit in the Faculty of Education hosted a summit in the Centenary Complex on the Bloemfontein Campus on 30 September 2022. The Rector and Vice-Chancellor of the UFS, Prof Francis Petersen, delivered the keynote address at the summit. Representatives from the South African National Roads Agency (SANRAL) – the official sponsors of the Science for the Future initiative – were also present, along with 300 teachers and representatives from the Department of Basic Education.

In his welcoming address, Prof Patrick Mafora, Vice-Dean of the Faculty of Education, said the initiative exemplifies the UFS’ institutional goals, such as increasing our contribution to local, regional, and global knowledge. It also supports development and social justice through engaged scholarship.

Improving the quality of teaching and learning for Math and Science

Dr Cobus van Breda, Programme Director of S4F and Project Manager of the Universities Collaboration initiative, provided background regarding the programmes and stated that “… we know from research that there are many factors that prevent learners in rural areas from excelling in Mathematics and Science. These include subject content knowledge, lack of teaching resources at school and at home, along with a lack of parental involvement, among others.” He said the project aims to address the challenges related to Mathematics and Science teaching and learning in the country. One of the ways in which this goal can be accomplished, is by empowering teachers and learners with the necessary tools, including resources and knowledge, to create a successful learning space for Mathematics and Science. “Our mission is the advancement of innovative and effective Mathematics and Science teaching and learning,” he indicated.

Representatives from the DBE and other institutions were also given the opportunity to highlight the impact of the initiative in their respective institutions. “Our public schooling system, especially in poor and rural areas, is in crisis – more especially in the Eastern Cape. This is due to a lack of learning support and a lack of sufficient skills. This created a need for innovative, sustainable, and tactical solutions to improve the quality of teaching and learning for Math and Science. The Science for the Future initiative is exactly that,” explained Prof Jogy Alex from the Walter Sisulu University.

Making a difference and changing people’s lives

During his keynote address, Prof Petersen indicated that he preferred the word ‘co-creation’ instead of ‘collaboration’, and he urged the “sponsors not only to contribute funding, but really contribute towards the intellectual project of this programme”. Surely, they have learnings and some ideas that can strengthen and expand the project, he said. Prof Petersen also alluded to the fact that SANRAL contributes towards a Research Chair in Science and Mathematics Education in the Faculty of Education, as well as the fact that, at the university, “we don’t exist to create knowledge for the sake of knowledge; we exist to create knowledge so that the knowledge can make an impact”. He referred to the project as an example of how knowledge is converted to practical application.

Mr Adolph Tomes, Acting Business Operations Executive at SANRAL, also commended the initiative and its impact. “Although we as SANRAL are the funders and we get praise for being funders, this is a phenomenal project, and it is making a difference and changing people’s lives.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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