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10 October 2022 | Story Edzani Nephalela | Photo Supplied
UFS CTL Teaching and Learning Conference
The University of the Free State (UFS) recently held its annual Teaching and Learning Conference. The theme of this year’s conference was Celebrating excellence in learning and teaching, coinciding with the Centre for Teaching and Learning’s (CTL) 10-year celebrations.

The University of the Free State (UFS) recently held its annual Teaching and Learning Conference which began with three pre-conference workshops on the Bloemfontein Campus on 12 and 13 September and ended with a virtual conference hosted from 14 to16 September 2022.

The aim of the UFS Learning and Teaching Conference is to provide academics and academic support staff the opportunity to showcase their innovative learning and teaching practices within different disciplines, as well as to advance the scholarship of teaching and learning at the institution. The theme of this year’s conference was Celebrating excellence in learning and teaching, coinciding with the Centre for Teaching and Learning’s (CTL) 10-year celebrations. During the pre-conference workshops, the focus was on blended learning, curriculum development, and student engagement. 

Dr Engela van Staden, Vice-Rector: Academic, opened the virtual conference on 14 September. She highlighted that universities contribute to the country’s economy through the type of graduates they produce. Therefore, the lecturers are vital; they must use various learning and teaching strategies and diligently perform their jobs to prepare students for the world of work. 

“We must stay current and grasp new advancements in our discipline and teaching methods. These techniques should also recognise students' diversity and multilingualism. With the new Language Policy, we should ensure that our dominant languages are used in academia in years to come. We are here to assist students in becoming employable graduates, and one of the elements that CTL has embarked on is the support we are receiving from them through various programmes, such as Enterprising your Degree: ePortfolio Development (EDED), which provides our students with platforms to market themselves in many professional fields,” Dr Van Staden said. 

Furthermore, Dr Van Staden emphasised the importance of research in enabling and empowering students to remain relevant. COVID-19 has also demonstrated the importance of the teaching approach and tested its efficacy in the classroom. This has resulted in the UFS moving towards becoming a digitalised institution. She stated that the institution has an agreement with the Free State Department of Health to conduct robotic surgery. She further explained that this is not about replacing academics, but about improving teaching and learning. 

In his welcoming address on the second day of the virtual conference, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, said that the reduction of the achievement gaps between a diverse group of people over the past decade demonstrates that the UFS is not just talking about innovation, equity, quality, and success, but about walking the talk – practically implementing what they profess, to make a real difference in the lives of the students, and to ensure the relevance of the institution.

“During the COVID-19 pandemic, the effective use of advanced data analytics was one of the contributing factors that enabled us to transition to an online learning and teaching environment successfully. It has allowed us to identify a lack of participation in online tuition, to reach out to individual students at risk, and respond with appropriate support mechanisms – thereby ensuring student success,” Prof Peterson added.

He further explained that Vision 130 commemorates 130 years of the UFS’ existence and is also a strategy to reposition the university for 2034 to ensure stability and clarity for planning and decision-making, while leaving scope for adaptation and agility. This vision will, among other things, promote 
• academic excellence, quality, and impact;
• maximum societal impact with sustainable relationships; and
• a diverse, inclusive, and equitable university.

Sizofunda Ngenkani: The Politics and Voice and Merit Principles in Higher Education

Prof Pearl Sithole, Vice-Principal: Academic and Research on the Qwaqwa Campus – one of the keynote speakers – asked, “What impact does our education have on the world? Consider our social enterprise. This demonstrates that there are stumbling blocks that prevent us from learning. We understand that education is a two-way street – capabilities and quality of access. Much has been done to demonstrate that education is more than a classroom endeavour, yet something must explain why education has failed to have the intended influence in societies. This is targeted at the interaction between society and education, and as academics, we are up to the task to ensure that these issues are solved through various programmes.”

Building future excellence through scholarship, collaboration, and action for impact

In his keynote address, Prof Francois Strydom, Senior Director: CTL, presented some of the strategies that have contributed to CTL’s success since its inception in 2012, despite some of the challenges that institutions of higher learning encountered. 

“Scholarships, collaboration, and action have always been instilled in us. We have integrated higher education research, organisational development, and management literature, considering international and national institutional viewpoints and settings. We acknowledge and promote faculty contributions and the dedication of teaching and learning managers who are supported by deans and academics to enhance the quality of teaching and learning,” said Prof Strydom.
He also emphasised the different programmes and research that contributed to this result. There are 223 national and 52 international conference papers, 288 research reports, two books, 93 articles/book chapters/peer-reviewed conference publications, and 35 postgraduate student supervisions.

Following the conference, the centre will be hosting its annual teaching and learning awards event on 12 October 2022 to recognise and award the excellent work done in learning and teaching at the UFS. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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