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10 October 2022 | Story Edzani Nephalela | Photo Supplied
UFS CTL Teaching and Learning Conference
The University of the Free State (UFS) recently held its annual Teaching and Learning Conference. The theme of this year’s conference was Celebrating excellence in learning and teaching, coinciding with the Centre for Teaching and Learning’s (CTL) 10-year celebrations.

The University of the Free State (UFS) recently held its annual Teaching and Learning Conference which began with three pre-conference workshops on the Bloemfontein Campus on 12 and 13 September and ended with a virtual conference hosted from 14 to16 September 2022.

The aim of the UFS Learning and Teaching Conference is to provide academics and academic support staff the opportunity to showcase their innovative learning and teaching practices within different disciplines, as well as to advance the scholarship of teaching and learning at the institution. The theme of this year’s conference was Celebrating excellence in learning and teaching, coinciding with the Centre for Teaching and Learning’s (CTL) 10-year celebrations. During the pre-conference workshops, the focus was on blended learning, curriculum development, and student engagement. 

Dr Engela van Staden, Vice-Rector: Academic, opened the virtual conference on 14 September. She highlighted that universities contribute to the country’s economy through the type of graduates they produce. Therefore, the lecturers are vital; they must use various learning and teaching strategies and diligently perform their jobs to prepare students for the world of work. 

“We must stay current and grasp new advancements in our discipline and teaching methods. These techniques should also recognise students' diversity and multilingualism. With the new Language Policy, we should ensure that our dominant languages are used in academia in years to come. We are here to assist students in becoming employable graduates, and one of the elements that CTL has embarked on is the support we are receiving from them through various programmes, such as Enterprising your Degree: ePortfolio Development (EDED), which provides our students with platforms to market themselves in many professional fields,” Dr Van Staden said. 

Furthermore, Dr Van Staden emphasised the importance of research in enabling and empowering students to remain relevant. COVID-19 has also demonstrated the importance of the teaching approach and tested its efficacy in the classroom. This has resulted in the UFS moving towards becoming a digitalised institution. She stated that the institution has an agreement with the Free State Department of Health to conduct robotic surgery. She further explained that this is not about replacing academics, but about improving teaching and learning. 

In his welcoming address on the second day of the virtual conference, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, said that the reduction of the achievement gaps between a diverse group of people over the past decade demonstrates that the UFS is not just talking about innovation, equity, quality, and success, but about walking the talk – practically implementing what they profess, to make a real difference in the lives of the students, and to ensure the relevance of the institution.

“During the COVID-19 pandemic, the effective use of advanced data analytics was one of the contributing factors that enabled us to transition to an online learning and teaching environment successfully. It has allowed us to identify a lack of participation in online tuition, to reach out to individual students at risk, and respond with appropriate support mechanisms – thereby ensuring student success,” Prof Peterson added.

He further explained that Vision 130 commemorates 130 years of the UFS’ existence and is also a strategy to reposition the university for 2034 to ensure stability and clarity for planning and decision-making, while leaving scope for adaptation and agility. This vision will, among other things, promote 
• academic excellence, quality, and impact;
• maximum societal impact with sustainable relationships; and
• a diverse, inclusive, and equitable university.

Sizofunda Ngenkani: The Politics and Voice and Merit Principles in Higher Education

Prof Pearl Sithole, Vice-Principal: Academic and Research on the Qwaqwa Campus – one of the keynote speakers – asked, “What impact does our education have on the world? Consider our social enterprise. This demonstrates that there are stumbling blocks that prevent us from learning. We understand that education is a two-way street – capabilities and quality of access. Much has been done to demonstrate that education is more than a classroom endeavour, yet something must explain why education has failed to have the intended influence in societies. This is targeted at the interaction between society and education, and as academics, we are up to the task to ensure that these issues are solved through various programmes.”

Building future excellence through scholarship, collaboration, and action for impact

In his keynote address, Prof Francois Strydom, Senior Director: CTL, presented some of the strategies that have contributed to CTL’s success since its inception in 2012, despite some of the challenges that institutions of higher learning encountered. 

“Scholarships, collaboration, and action have always been instilled in us. We have integrated higher education research, organisational development, and management literature, considering international and national institutional viewpoints and settings. We acknowledge and promote faculty contributions and the dedication of teaching and learning managers who are supported by deans and academics to enhance the quality of teaching and learning,” said Prof Strydom.
He also emphasised the different programmes and research that contributed to this result. There are 223 national and 52 international conference papers, 288 research reports, two books, 93 articles/book chapters/peer-reviewed conference publications, and 35 postgraduate student supervisions.

Following the conference, the centre will be hosting its annual teaching and learning awards event on 12 October 2022 to recognise and award the excellent work done in learning and teaching at the UFS. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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