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10 October 2022 | Story Edzani Nephalela | Photo Kekeletso Takang
Gift  of the Givers UFS Food donation
Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs, receives a list of the items donated by Gift of the Givers for the University of the Free State's No Hungry Student Programme, which aims to curb food insecurity.

Food insecurity in the country is increasing, and with the dire impact of COVID-19 on the economy, the population faces high levels of hunger. As a result, many students in institutions of higher learning struggle to get meals, which threatens their academic success.

To help those students in need, the University of the Free State (UFS) No Student Hungry Programme (NSH), in conjunction with the Gift of the Givers, has contributed toward improving student success and well-being by donating food parcels. 

“Gift of the Givers has been delivering these parcels to our Qwaqwa campus since 2020, then to the Bloemfontein Campus, and most recently to the South Campus, where 200 food parcels were donated. This makes a tremendous difference in the lives of our students and provides significant support to our office,” said Annelize Visagie, Senior Officer in the Food Environment Office within the Division of Student Affairs.

While all the NSH programme initiatives have some positive impacts, there are challenges. Queuing for food handouts is often seen by students as one of the most undignified experiences they could have. This includes the stigma attached to being seen as poor and hungry. However, to ensure that the students receive appropriate emotional support and do not feel humiliated about seeking help, the UFS has guaranteed that they receive counselling at the campus Student Counselling Development Centre. These professional services are also considered a learning experience for many students, reducing the stigma.

“The registrations and food collections are confidential since you can also apply digitally by email or an online application. Then we can discuss the ideal time for you to come and collect your package. These packages, including food and toiletries, are packed in bags from well-known grocery stores that we get from our sponsors, so it is impossible to identify whether they are from the programme or store-bought. The stigma is also fading because funded students now accompany their friends to collect their food parcels,” said Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs.

He added that the students appreciate this programme and would send him messages such as “Thank you so much. If it weren’t for this programme, I don’t know what I would’ve done; now I can focus on my studies.” 

While not all needs are satisfied, the programme is making a difference in the lives of students and families by ensuring they have access to healthy meals. This is significant because some students travel as far as Dinaweng, a community 9km from the South Campus. This implies that many walk for about four hours every day to get an education.

Gift of the Givers UFS Food donation
Food has become expensive at the current rate of the economy; nonetheless, maize meal, sugar, rice, and cooking oil were among the essential commodities supplied. Photo: Supplied

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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