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10 October 2022 | Story Edzani Nephalela | Photo Kekeletso Takang
Gift  of the Givers UFS Food donation
Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs, receives a list of the items donated by Gift of the Givers for the University of the Free State's No Hungry Student Programme, which aims to curb food insecurity.

Food insecurity in the country is increasing, and with the dire impact of COVID-19 on the economy, the population faces high levels of hunger. As a result, many students in institutions of higher learning struggle to get meals, which threatens their academic success.

To help those students in need, the University of the Free State (UFS) No Student Hungry Programme (NSH), in conjunction with the Gift of the Givers, has contributed toward improving student success and well-being by donating food parcels. 

“Gift of the Givers has been delivering these parcels to our Qwaqwa campus since 2020, then to the Bloemfontein Campus, and most recently to the South Campus, where 200 food parcels were donated. This makes a tremendous difference in the lives of our students and provides significant support to our office,” said Annelize Visagie, Senior Officer in the Food Environment Office within the Division of Student Affairs.

While all the NSH programme initiatives have some positive impacts, there are challenges. Queuing for food handouts is often seen by students as one of the most undignified experiences they could have. This includes the stigma attached to being seen as poor and hungry. However, to ensure that the students receive appropriate emotional support and do not feel humiliated about seeking help, the UFS has guaranteed that they receive counselling at the campus Student Counselling Development Centre. These professional services are also considered a learning experience for many students, reducing the stigma.

“The registrations and food collections are confidential since you can also apply digitally by email or an online application. Then we can discuss the ideal time for you to come and collect your package. These packages, including food and toiletries, are packed in bags from well-known grocery stores that we get from our sponsors, so it is impossible to identify whether they are from the programme or store-bought. The stigma is also fading because funded students now accompany their friends to collect their food parcels,” said Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs.

He added that the students appreciate this programme and would send him messages such as “Thank you so much. If it weren’t for this programme, I don’t know what I would’ve done; now I can focus on my studies.” 

While not all needs are satisfied, the programme is making a difference in the lives of students and families by ensuring they have access to healthy meals. This is significant because some students travel as far as Dinaweng, a community 9km from the South Campus. This implies that many walk for about four hours every day to get an education.

Gift of the Givers UFS Food donation
Food has become expensive at the current rate of the economy; nonetheless, maize meal, sugar, rice, and cooking oil were among the essential commodities supplied. Photo: Supplied

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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