Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
10 October 2022 | Story Edzani Nephalela | Photo Kekeletso Takang
Gift  of the Givers UFS Food donation
Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs, receives a list of the items donated by Gift of the Givers for the University of the Free State's No Hungry Student Programme, which aims to curb food insecurity.

Food insecurity in the country is increasing, and with the dire impact of COVID-19 on the economy, the population faces high levels of hunger. As a result, many students in institutions of higher learning struggle to get meals, which threatens their academic success.

To help those students in need, the University of the Free State (UFS) No Student Hungry Programme (NSH), in conjunction with the Gift of the Givers, has contributed toward improving student success and well-being by donating food parcels. 

“Gift of the Givers has been delivering these parcels to our Qwaqwa campus since 2020, then to the Bloemfontein Campus, and most recently to the South Campus, where 200 food parcels were donated. This makes a tremendous difference in the lives of our students and provides significant support to our office,” said Annelize Visagie, Senior Officer in the Food Environment Office within the Division of Student Affairs.

While all the NSH programme initiatives have some positive impacts, there are challenges. Queuing for food handouts is often seen by students as one of the most undignified experiences they could have. This includes the stigma attached to being seen as poor and hungry. However, to ensure that the students receive appropriate emotional support and do not feel humiliated about seeking help, the UFS has guaranteed that they receive counselling at the campus Student Counselling Development Centre. These professional services are also considered a learning experience for many students, reducing the stigma.

“The registrations and food collections are confidential since you can also apply digitally by email or an online application. Then we can discuss the ideal time for you to come and collect your package. These packages, including food and toiletries, are packed in bags from well-known grocery stores that we get from our sponsors, so it is impossible to identify whether they are from the programme or store-bought. The stigma is also fading because funded students now accompany their friends to collect their food parcels,” said Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs.

He added that the students appreciate this programme and would send him messages such as “Thank you so much. If it weren’t for this programme, I don’t know what I would’ve done; now I can focus on my studies.” 

While not all needs are satisfied, the programme is making a difference in the lives of students and families by ensuring they have access to healthy meals. This is significant because some students travel as far as Dinaweng, a community 9km from the South Campus. This implies that many walk for about four hours every day to get an education.

Gift of the Givers UFS Food donation
Food has become expensive at the current rate of the economy; nonetheless, maize meal, sugar, rice, and cooking oil were among the essential commodities supplied. Photo: Supplied

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept