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Making a difference with the No Student Hungry Programme

10 October 2022 | Story Edzani Nephalela | Photo Kekeletso Takang

Gift of the Givers UFS Food donation — Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs, receives a list of the items donated by Gift of the Givers for the University of the Free State's No Hungry Student Programme, which aims to curb food insecurity.

Food insecurity in the country is increasing, and with the dire impact of COVID-19 on the economy, the population faces high levels of hunger. As a result, many students in institutions of higher learning struggle to get meals, which threatens their academic success.

To help those students in need, the University of the Free State (UFS) No Student Hungry Programme (NSH), in conjunction with the Gift of the Givers, has contributed toward improving student success and well-being by donating food parcels.

“Gift of the Givers has been delivering these parcels to our Qwaqwa campus since 2020, then to the Bloemfontein Campus, and most recently to the South Campus, where 200 food parcels were donated. This makes a tremendous difference in the lives of our students and provides significant support to our office,” said Annelize Visagie, Senior Officer in the Food Environment Office within the Division of Student Affairs.

While all the NSH programme initiatives have some positive impacts, there are challenges. Queuing for food handouts is often seen by students as one of the most undignified experiences they could have. This includes the stigma attached to being seen as poor and hungry. However, to ensure that the students receive appropriate emotional support and do not feel humiliated about seeking help, the UFS has guaranteed that they receive counselling at the campus Student Counselling Development Centre. These professional services are also considered a learning experience for many students, reducing the stigma.

“The registrations and food collections are confidential since you can also apply digitally by email or an online application. Then we can discuss the ideal time for you to come and collect your package. These packages, including food and toiletries, are packed in bags from well-known grocery stores that we get from our sponsors, so it is impossible to identify whether they are from the programme or store-bought. The stigma is also fading because funded students now accompany their friends to collect their food parcels,” said Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs.

He added that the students appreciate this programme and would send him messages such as “Thank you so much. If it weren’t for this programme, I don’t know what I would’ve done; now I can focus on my studies.”

While not all needs are satisfied, the programme is making a difference in the lives of students and families by ensuring they have access to healthy meals. This is significant because some students travel as far as Dinaweng, a community 9km from the South Campus. This implies that many walk for about four hours every day to get an education.

Food has become expensive at the current rate of the economy; nonetheless, maize meal, sugar, rice, and cooking oil were among the essential commodities supplied. Photo: Supplied

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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