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10 October 2022 | Story Edzani Nephalela | Photo Kekeletso Takang
Gift  of the Givers UFS Food donation
Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs, receives a list of the items donated by Gift of the Givers for the University of the Free State's No Hungry Student Programme, which aims to curb food insecurity.

Food insecurity in the country is increasing, and with the dire impact of COVID-19 on the economy, the population faces high levels of hunger. As a result, many students in institutions of higher learning struggle to get meals, which threatens their academic success.

To help those students in need, the University of the Free State (UFS) No Student Hungry Programme (NSH), in conjunction with the Gift of the Givers, has contributed toward improving student success and well-being by donating food parcels. 

“Gift of the Givers has been delivering these parcels to our Qwaqwa campus since 2020, then to the Bloemfontein Campus, and most recently to the South Campus, where 200 food parcels were donated. This makes a tremendous difference in the lives of our students and provides significant support to our office,” said Annelize Visagie, Senior Officer in the Food Environment Office within the Division of Student Affairs.

While all the NSH programme initiatives have some positive impacts, there are challenges. Queuing for food handouts is often seen by students as one of the most undignified experiences they could have. This includes the stigma attached to being seen as poor and hungry. However, to ensure that the students receive appropriate emotional support and do not feel humiliated about seeking help, the UFS has guaranteed that they receive counselling at the campus Student Counselling Development Centre. These professional services are also considered a learning experience for many students, reducing the stigma.

“The registrations and food collections are confidential since you can also apply digitally by email or an online application. Then we can discuss the ideal time for you to come and collect your package. These packages, including food and toiletries, are packed in bags from well-known grocery stores that we get from our sponsors, so it is impossible to identify whether they are from the programme or store-bought. The stigma is also fading because funded students now accompany their friends to collect their food parcels,” said Malefetsane Motsoeneng, Senior Residence Head Officer, Housing and Residence Affairs.

He added that the students appreciate this programme and would send him messages such as “Thank you so much. If it weren’t for this programme, I don’t know what I would’ve done; now I can focus on my studies.” 

While not all needs are satisfied, the programme is making a difference in the lives of students and families by ensuring they have access to healthy meals. This is significant because some students travel as far as Dinaweng, a community 9km from the South Campus. This implies that many walk for about four hours every day to get an education.

Gift of the Givers UFS Food donation
Food has become expensive at the current rate of the economy; nonetheless, maize meal, sugar, rice, and cooking oil were among the essential commodities supplied. Photo: Supplied

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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