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24 October 2022 | Story Andrè Damons | Photo Monsoon Photography
Prof Paul Oberholster
Prof Paul Oberholster was one of 29 scholars and scientists that were inaugurated as new ASSAf members in earlier this month (19 October 2022).

Prof Paul Oberholster, Director of the Centre for Environmental Management at the University of the Free State (UFS), is the newest academic from the university to be inaugurated as a member of the Academy of Science of South Africa (ASSAf). 

Prof Oberholster was one of 29 scholars and scientists who were inaugurated as new ASSAf members earlier this month (19 October 2022). At the same time, 10 new members of the South African Young Academy of Science (SAYAS) were inaugurated.

As the official Academy of South Africa, ASSAf honours the country’s most outstanding scholars by electing them to membership of the Academy. ASSAf members are drawn from the full spectrum of disciplines. New members are elected each year by the full membership of the Academy in recognition of scholarly achievement. Members are the core asset of the Academy and give of their time and expertise voluntarily in the service of society. The 29 new ASSAf Members bring the total membership of ASSAf to 659.

Science must be in the service

“I feel very honoured to have been selected as a member of the official national academy of science which represents South Africa in the international community of science academies. I am a strong believer that science must be in the service of society. In all my research, I have shown an interest and determination to bring practitioners, students, and scholars together to pursue and foster the betterment of the human condition through its intimate relation to the natural world. The latter is in strong relationship with the vision and mission of the Academy,” says Prof Oberholster about being included in the academy of science.

This honour comes almost a year after Prof Oberholster won the NSTF-Water Research Commission (WRC) Award for his contribution to water resource management in SA over the past five years, with special reference to the field of biological passive wastewater treatment.

According to him, the ASSAf membership means providing evidence-based scientific advice on water resource issues of public interest to government and other stakeholders. He was nominated by Prof Eugene Cloete, the previous Vice-Rector Research and Innovation at Stellenbosch University for his research focus related to water resource management.

Research has direct impact on the most important resources

Prof Corli Witthuhn, Vice Rector: Research and Internationalisation, says the UFS staff and students are proud of the national recognition that Prof Oberholster received for his lifetime achievements in research on water resource management. His research has direct impact on the managing, protection and rehabilitation of one of the country’s most important resources.  

“The demands on our water supplies will increase in the future as a result of climate change globally. We believe his research will become even more important and relevant in the next decade. We are looking forward to his future achievements and will work with him to provide him with the appropriate UFS support.  Congratulations,” says Prof Witthuhn.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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