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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS football team promoted to ABC Motsepe League
2017-06-01

Description: UFS football team  Tags: UFS football team

The Kovsies were the best football team at the SAB
playoffs held in Sasolburg gaining access to the
ABC Motsepe League in 2017/2018.
Photo: Kyle Marais

It means a lot to the football loving community at University of the Free State (UFS) and gives them something to be proud of. This is according to Godfrey Tenoff, coach of the UFS Men’s Football Team, after his team’s recent promotion to the ABC Motsepe League.

The Kovsies were crowned SAB Provincial Champions, an amateur senior league, for a second consecutive year in 2016/2017, but gained access to the ABC Motsepe League by winning the SAB playoffs on 20 and 21 May 2017 in Sasolburg. Thabo (Number) Lesibe and Tenoff was also respectively named Player and Coach of the Tournament at the playoffs. The university has been promoted to the semi-professional ABC Motsepe league for the first time since 2008.

Flirting with success over past few years
Tenoff said UFS football can now be seen as “one that can make a significant contribution to championship culture of sport at the university”.

His troops had flirted with success over the past few years, but couldn’t always translate it into championships. They finished fourth in their SAB provincial league in 2013/2014, second in 2014/2015 and in 2015/2016 won the region, but lost in the SAB provincial playoffs.

Three reasons for outstanding season
Tenoff said there are three reasons for the team’s success and it went on a 22-game unbeaten streak, with 20 games won and two drawn.

They retained most players from the 2015/2016 season and many of them were recruited during that season. Local talent from high schools in Bloemfontein were also recruited and introduced earlier – in July 2016. Lastly, Tenoff said the players and technical team were resilient and objective in their planning.

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