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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

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Call for nominations for the Chancellor’s Distinguished Alumni Awards
2017-06-23

Description: Chancellor’s Distinguished Alumni Awards 2017 Tags: Chancellor’s Distinguished Alumni Awards 2017


The University of the Free State has produced a crop of excellent alumni who have placed the university on the world stage. The aim of the third annual Chancellor’s Distinguished Alumni Awards is to acknowledge and honour alumni for achievements in both their personal capacity and occupational fields. Recognition for the 2017 Chancellor’s Distinguished Alumni Awards will be based on achievements attained from 2016 to 2017.

Nominations are invited in five categories:
•    The Chancellor’s Distinguished Alumnus of the Year Award, the highest honour accorded to an alumnus, recognises the distinguished national or international achievements of its recipient.
•    The Young Alumnus of the Year Award acknowledges the achievements of alumni who have graduated within the past decade.
•    The Cum Laude Award is bestowed upon an alumnus to recognise excellence in any field.
•    The Executive Management Award is made to any person (not necessarily an alumnus) who has delivered exceptional service to the university.
•    The Kovsie Ambassador Award is bestowed upon a current student whose achievements have brought distinction to him/her, benefited his/her community, and brought credit to the University of the Free State.

Previous recipients of the Chancellor’s Distinguished Alumni Awards include television personality, Leon Schuster; Free State Education MEC, Tate Makgoe; politician, Adv. Roelf Meyer; Olympic gold medallist, Wayde van Niekerk; former Miss World, Rolene Strauss; CEO of Central Media Group, Gary Stroebel; and Judge President of the Free State High Court, Justice Mahube Molemela.

Nominations can be submitted in writing to the Alumni Office at alumni@ufs.ac.za using the provided nomination form. A selection panel will choose the appropriate candidate(s) with age, race, and gender playing no role in the selection process. The closing date for submission of nominations is 12:00 on 31 July 2017. Award winners will be announced at a gala banquet on Saturday, 26 August 2017.

Additional queries can be directed to Helen Namponya at +27 51 401 9343, or by email at alumni@ufs.ac.za.

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