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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Elinor Sisulu to present lecture at the UFS
2008-07-30

Human rights activist, Ms Elinor Sisulu, will deliver a Women’s Day lecture, titled: “Voiceless and voteless, fleeing zanuphobia into xenophobia: A Zimbabwean woman’s perspective of National Women’s Day” at the University of the Free State in Bloemfontein on Wednesday next week.
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She was invited by the Faculty of the Humanities at the UFS to deliver the lecture on Wednesday 6 August because of her stature as an activist and writer and her views on the topical issue of Zimbabwe.

The Vice-Dean of the Faculty of the Humanities, Prof Engela Pretorius, said the UFS was keen to engage the larger community on these kinds of issues and invites all interested people to attend.

Ms Sisulu is a writer, human rights activist and political analyst. Born in Zimbabwe, she was educated in Zimbabwe, Senegal and the Netherlands.

She combines training in history, English literature, development studies and feminist theory. In 1994 she published an award-winning children's book, “The Day Gogo Went to Vote”.

Her biography about her mother-in-law and father-in-law, titled “Walter and Albertina Sisulu: In Our Lifetime”, was published to critical acclaim in December 2002. The book was runner-up in the 2003 Alan Paton Non-fiction Award and won the 2003 Noma Award for publishing in Africa.

Ms Sisulu works in the South African office for the Crisis in Zimbabwe Coalition, the major umbrella body of Zimbabwean non-governmental organisations.

The lecture will start at 19:00 in the CR Swart Auditorium on the main campus in Bloemfontein.

Light refreshments will be served.

Those wishing to attend must please make a booking with Hettie Beukes at 051 401 2240 or beukeshs.hum@ufs.ac.za.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
30 July 2008
 

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