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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS honours its sport stars
2008-10-24

 

The UFS's sport stars are, from the left: Robert Ebersohn, junior mens sport star, Boy Soke, Sportsman of the Year, and Mari-Lise Linde, junior women sport star. Adéle Niemand, Sportswoman of the Year, was absent.

 The University of the Free State (UFS) this week honoured its sport stars during the annual Kovsie Sports Dinner, held in Bloemfontein.

Boy Soke, long distance runner who has obtained national colours in all three disciplines of athletics was named Sportsman of the Year. Protea netball player Adéle Niemand was named Sportswoman of the Year for the second consecutive year.

The Cheetah and Springbok sevens rugby player, Robert Ebersohn and netball player Mari-Lise Linde were named junior sport stars.

“The inclusion of five of our students in the South African team that took part in the Beijing Olympic Games is an indication of the standard of sport at the university. We are proud of all our sportsmen and women and salute them for the effort they put in to achieving their goals,” said Mr James Letuka, Director of KovsieSport.

The UFS this year had several other achievements, namely: The inclusion of eight Free State cricket players in the amateur team, the hockey team winning the University Sport South Africa (USSA) B section, the inclusion of three soccer players in the USSA team, rugby winning the USSA competition for the second time, netball winning gold on the USSA tournament for the fourth consecutive year, and the ladies tennis winning the USSA tournament.

The following awards were also made in the university’s different sporting codes during the Kovsie Sports Dinner:

Roné Reyneke: Athletics
Boy Soke: Athletics
Murray Capon: Hockey
Cherie Smith: Hockey
Doretha Joubert: Netball
Riaan Jordaan: Cricket
Wayne Stevens: Rugby
Karin Coetzee: Tennis
Willem Steenkamp: Tennis
Gabisele Hlumbane: Soccer
Lehlohonolo Mofokeng: Soccer
Prof. Martin Dednam: Devoted service to badminton
Sarah Shannon: Special merit award for participating in the Paralympics Games in Beijing

The guest speaker was Dr Derik Coetzee who was the head of Springbok Rugby Team’s conditioning during last year’s Rugby World Cup.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
23 October 2008
 

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