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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

CD-ROM for learning Afrikaans as foreign language launched
2009-04-30

 
At the launch of the CD-Rom, Gesellig Afrikaans, are from the left: Ms Riana de Beer, Research Assistant at the Department of Afrikaans and Dutch, German and French, Mr Christo Steyn from Bare Creative who did the digitalisation of the CD-ROM, Prof. Van Niekerk, Prof. Engela Pretorius, Vice-Dean of the Faculty of the Humanities, Prof. Driekie Hay, Vice-Rector: Academic Planning, and Mr François Marais, Director of the Centre for Higher Education Studies and Development at the UFS.
Photo: Lacea Loader
The Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) recently launched a CD-ROM course to learn Afrikaans as foreign language at the Main Campus in Bloemfontein.

For the past ten years the Department has been offering a course in Afrikaans as foreign language to small groups at the UFS. “However, the need for this course has escalated to such an extent on the Main and Qwaqwa Campuses of the UFS that we have decided to produce the CD-ROM. We have also found that not a lot of courses to learn Afrikaans were available. Those that do exist, do not recognise the needs of adult learners,” said Prof. Angelique van Niekerk from the Department.

“International students are often interested in learning new cultures and languages and staff members would also like to learn Afrikaans in order to understand the language better. Now they are able to master the basic principles and concepts of the language,” said Prof. Van Niekerk.

The course, which will be presented on the Main Campus, comprises a basic and an advanced course. Course attendants will receive both these CD-ROMs. English is used as the back-up language and translations of all the texts are available on the CD. Contemporary Afrikaans music is used to assist in fixing sound patterns, and the pronunciation of Afrikaans sounds, words and sentences is available through the sound component of the course. Uncomplicated language jokes, advertisement texts and cartoons are used to enhance the course content and a vocabulary list and list of idiomatic language uses will be kept updated by the learners. Explanations of basic grammatical constructions are given in both Afrikaans and English and learners are assessed at the end of the course. Aspects like word order, temporal indications, etc. are covered amongst other things.

“Mastering a foreign language is time-consuming and contact with the language is very important. Although there is a contact session with a facilitator of two hours per week, it is a handy course for people who cannot attend classes regularly,” said Prof. Van Niekerk.

The CD-ROM is available from at Prof. Angelique van Niekerk, vnieka.hum@ufs.ac.za, Tel. no. 051-4012339, at R150 per CD.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
28 April 2009

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