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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Students help to get the economy back to the rural areas
2009-08-14

 
At the launch of Sanlam’s Creativity for Progress Competition for the Ekn 324 group were, from the left: P.J. Bothma, Mr Frank Louw, National Sponsorship Manager of Sanlam, Dr Karen Thomas, lecturer in Economic Policy at the Department of Economics, Kaylee Wells and Eugene Maseme.
Photo: Lacea Loader


Third-year students in the subject Economic Policy Analysis at the UFS are hard at work to think of ideas on how knowledge and expertise can be taken back to the rural areas of South Africa. This is the theme of Sanlam’s national competition for universities called Creativity for Progress with a total prize money of R900 000. This year's topic is "Rural areas are failing to retain and attract skilled people and graduates, resulting in economic stagnation. How would you remedy this?"

The group of 162 students, which is divided into groups of six, must compile a project that is academically grounded, practical and implementable. They must also approach the project from a community service learning perspective and it counts a quarter of their semester mark. To encourage the students, Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences, has sponsored some prizes for which the groups must compete. Teams of between four and six members will first compete at intra-varsity level to determine a varsity winner. The national panel members will then adjudicate the varsity winners, and invite the semi finalists to the finals. Teams will be assessed on their business proposals as well as the presentation of these proposals to a panel of judges. Last year the group from the UFS ended second in the final round of the competition.

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