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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS hosts Nobel Laureate
2010-01-15

The University of the Free State (UFS) will host the 1991 Nobel Laureate in Chemistry, Prof. Richard Ernst from Switzerland, on its Main Campus in Bloemfontein from 22-26 January 2010.

Prof. Ernst’s visit to the UFS is part of an extended tour of South African higher education institutions and the National Research Foundation. His visit will coincide with the fourth presentation of the Cheese fondue that had previously been presented with great success in Europe.

The Cheese fondue concept is the brainchild of Prof. Hartmut Frank of the University of Bayreuth in Germany, who is currently a visiting fellow at the UFS Department of Chemistry.

This concept posits that technical advances alone are insufficient for an agreement to be reached on the minimum respect between the various groups and individuals within a society. It proposes that for this to be achieved there has to be a concurrent development of empathy and emotional synergy. In other words, there has to be spiritual acceptance and tolerance of the different cultural or religious ways of coming to terms with the deep-seated need for a spiritual home.

To this effect the UFS will host a Braai Workshop on Saturday, 23 January 2010 to promote this understanding, hence this year’s theme Justice, a matter of respect, ethics and empathy. The invitation to the workshop is open to the public and those who are interested should confirm their attendance with Ms Stefanie Naborn on 051 401 2531 before Monday, 18 January.

Prof. Ernst will present a paper on Justice – the Culture of Responsibility;  Prof. Patrizio Bianchi, the Rector of the University of Ferrara in Italy, will focus on the topic After the Global Crisis: Justice and Wellbeing – the Goals of Economy; while Judge of Appeal, Fritz Brand will talk about Justice – the South African reality.

Prof. Ernst, Prof. Bianchi and Judge Brand will also take part in a panel discussion, together with the Rector and Vice-Chancellor of the UFS Prof. Jonathan Jansen and Prof. Johan Henning, Dean of the UFS Faculty of Law.

Subsequent to that, Prof. Bianchi will present a lecture on the topic Globalisation, Agriculture and Industrial Development in the CR Swart Auditorium on the Main Campus on Monday, 25 January 2010 from 10h00 - 12h00. Prof. Ernst's lecture is from 12h30 - 14h30.

For more information, contact Ms Stefanie Naborn on 051 401 2531 or at nabornsa@ufs.ac.za  or Prof. Aldo Stroebel on 051 401 3506/3403 or at stroebea@ufs.ac.za .

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
15 January 2010
 

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