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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Gaza doctor speaks of hope and courage
2011-10-21

 
An emotional Dr Izzeldin Abuelaish talks about the loss of his three daughters 
Photo: Johan Roux

Listen to Dr Abuelaish's public lectures (audio)

In 2009 Israeli forces bombed the house of Palestinian doctor Izzeldin Abuelaish killing four people: three of his daughters and a niece. Speaking about this life-changing event, Dr Abuelaish delivered two public lectures at the University of the Free State (UFS) this week spreading the message of hope and peace.

Dr Abuelaish, who was introduced as the Nelson Mandela of Palestine by Prof. Jonathan Jansen, Vice-Chancellor and Rector, spoke emotionally about the loss of his daughters Bessan, Aya and Miyar.  He told the audience that there was no reason for them to be killed. His girls were armed with love, hope and education.

He urged people to have moral courage and encouraged them to strive for justice, truth and peace. When there is justice and truth, peace is a consequence. “As a medical doctor I never lose hope. By the end of this world we will forget what enemies did, but will never forget the silence of brothers.”

Dr Abuelaish spoke passionately about the role of women in society and said a country develops by how much it invests in women’s education. “We must realise the strongest members in a community are women. Women maintain the hope.”

Speaking about his life in the war, being born Palestinian, Dr Abuelaish said it was painful to hear that Palestinians are numbers and statistics. “When a soldier is killed in Iraq or another place, the screen speaks for days about what he ate and what he hoped for, others are figures and numbers.”

Dr Abuelaish, who wrote the book I shall not hate, A Gaza Doctor’s Transformational Journey of loss, Love and Change, said the death of his daughters made him stronger and more focused not to give up. “I swore to my daughters and God not to rest, I fully believe I will meet them one day. I will meet them with the big gift of justice.”  

Visit the website www.daughtersforlife.com to read more about Dr Izzeldin Abuelaish.

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