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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Archbishop Emeritus Desmond Tutu visiting the UFS once again

2012-07-13

Archbishop Emeritus Desmond Tutu
13 July 2012

The University of the Free State (UFS) will once again be honoured by the presence of Archbishop Emeritus Desmond Tutu on Wednesday 18 July 2012.

Dr Tutu will be speaking at our Bloemfontein Campus for the first session of a two-day “In Conversation With …”event that is part of the Global Leadership Summit currently being held on the campus.

This sessions starts at 09:30 at the Centenary Complex. The media is invited to attend this session.

Dr Tutu will be in dialogue with Prof. Mark Solms, Head of the Department of Psychology at the University of Cape Town and owner of the Solms-Delta Wine Estate in Franschhoek.

The theme for this conversation, facilitated by Prof. Pumla Gobodo-Madikizela, will be “Living Reconciliation: Winds of Change in Franschhoek and Transformation at Solms-Delta Wine Estate”. This is based on the transformation introduced by Solms on his farm in the Franschhoek Valley.

Prof. Gobodo-Madikizela is a Senior Research Professor on trauma, forgiveness and reconciliation at the UFS.

As owner of Solms-Delta Wine Estate in Franschhoek, Prof. Solms led an initiative to transform the lives of farm workers on the estate through the Wijn de Caab Trust. This initiative was extended to empower the wider community of farm dwellers when Prof. Solms co-founded the Delta Trust and the Franschhoek Valley Transformation Charter. This organisation aims to break trans-generational cycles of social division and inequality in the valley.

The dialogue with Dr Tutu will highlight the significance of these initiatives as examples of deepening the link between socially responsive scholarship, commitment to social justice and responsible citizenship in contemporary South Africa.

Last year, the UFS awarded Dr Tutu an honorary doctorate in Theology, marking a milestone in the history of the university.

At 12:30, Dr Tutu will visit the Red Square in front of the UFS Main Building, where he will join in the fundraising festivities for the university’s official Nelson Mandela Day event and deliver a short address.

Schools in the vicinity, UFS staff and students and the public are invited to take part in the R5 coin laying ceremony in front of the Main Building.

The money collected at this event will be used to benefit the No Student Hungry (NSH) campaign as well as Bloemfontein Child Welfare.

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