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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

New digital planetarium first of its kind for Sub-Saharan Africa

2013-10-10

Mr Andrew Johnson, Sky-Skan engineer, explains how the dataprojector of the new digital planetarium functions.
10 October 2013

The University of the Free State (UFS) is the first in the world to boast a modern digital planetarium which was erected within an existing observatory.

It is also the first planetarium of its kind for Sub-Saharan Africa.

“What makes the project unique is the fact that we convert the existing observatory structure into a modern digital planetarium. It hasn’t been done anywhere else,” says Andrew Johnson, engineer at Sky-Skan, the company supplying the equipment and also installing it.

Andrew has worked on similar projects, with his company installing digital planetariums around the world.

What makes the planetarium so special is the fact that it offers visitors an inclusive experience.

“Previously visitors could only watch projected stars and constellations, but with the digital planetarium they can now experience a journey through space which feels very close to reality.”

Andrew points out that, apart from stargazing and travelling through space, the digital planetarium allows the audience to visit planets, explore the secrets of the oceans or even organs in the human body.

The planetarium will also be used for concerts, state-of-the-art presentations, theatre productions, as well as meetings, conferences and exhibitions.

The auditorium can seat approximately 90 adults or 120 children.

The digital dome that was recently fitted into the existing observatory structure, is a 12-metre seamless aluminium screen complemented by a powerful surround-sound system and multiple data projectors from Sky-Skan. This results in an immersive experience of the digital universe, as well as the recreation of the macro and micro cosmos an a variety of other environments.

The planetarium will be officially opened on Friday 1 November 2013 by Derek Hanekom, Minister of Science and Technology. Prof Matie Hoffman from the Department of Physics at the UFS is delighted at this visit from Minister Hanekom.

“This recognition and national interest demonstrates the importance and contribution of the first digital planetarium in Sub-Saharan Africa to science and astronomy. It is also evidence that a facility like this is important for the training of the next generation of scientists.”

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