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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Renewal process in JBM Hertzog Residence
2014-03-19

In February 2014, the JBM Hertzog residence community initiated a process of renewal. The review and reassessment of university symbols and traditions is nothing new; it takes place on a regular basis through the institution.

This means that various conversations take place to consult students on the evaluation of their residence’s values, symbols, systems and traditions in a changing South Africa. The university is deeply committed to continuously renewing its residence cultures through focused conversations in order to be more inspiring and welcoming to all students. The involvement of students in co-creating such spaces remains paramount.

The university regrets the deliberate and misleading information in the media on the process underway in JBM. The importance of student involvement consequently calls for the distribution of accurate information in order to avoid uncertainties, misunderstandings and incorrect perceptions.

It is therefore important to state the following regarding the current renewal process in JBM Hertzog:

1. No memorabilia or photos have been removed, and no final decisions have been taken in this regard. These decisions form an integral part of the consultation process described above.

2. The name of the residence (among other symbols) is part of the consultation process. It is also important to note that all suggested name changes at the UFS are subject to the approval of the institutional Naming Committee and the University Council.

3. The perception that this process is being used to eliminate certain unique cultural identities is incorrect. However, what this process aims to achieve is a more inclusive and welcoming residence culture, and throughout this will be done in consultation with all students.

All current residents of JBM Hertzog are invited to form part of this renewal process. In conclusion, the UFS wishes to convey its appreciation to the Residence Committee members and the residents for their positive attitude and continuous support during this very important process.

Prof Jonathan Jansen
Vice-Chancellor and Rector
University of the Free State
 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Telephone: +27(0)51 401 2584 or +27 (0) 83 645 2454
E-mail: news@ufs.ac.za
Fax: +27 (0) 51 444 6393

 

 

 

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