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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Cultural immersion programme for Rutgers University students
2014-07-29

 

After a community engagement induction, Rutgers University students head out to visit communities.
Photo: Supplied

The International Office and the Department for Community Engagement will host a week-long cultural immersion programme for eight students of Rutgers University from 27 July – 2 August 2014. The Rutgers Graduate School of Education's South Africa Initiative (SAI) bridges cultures, connects educators and provides hope for learners and students from South Africa and the United States.

This interdisciplinary programme provides teachers and students on both sides of the world with the opportunity to exchange information through service learning, training and distance technology. This leads to educational gains for students and educators in both countries.

The Rutgers group of master’s, PhD and undergraduate students will visit two NGOs working with children at risk in the community of Heidedal, namely Tshepo Foundation and Lebone Village. The week-long programme will include lectures on the social, cultural and historical background of pre- and post-apartheid South Africa. Speakers from various departments and faculties of the UFS will feature during this event. These include the Institute for Reconciliation and Social Justice, the Postgraduate School, the Department of History, African Languages, as well as Education.

Prof André Keet, Director of the Institute for Reconciliation and Social Justice, will share the transformation story of our university with the group. Dr Henriette van den Berg will speak on mentoring postgraduate students to become successful researchers of the future.

This year marks the 12th anniversary of the SAI Cultural Immersion Program and a fruitful partnership with the UFS and other South African universities. Over the years SAI has provided tonnes of school books and supplies which have been shared with more than 2 000 learners in South Africa. Special projects such as the Literacy Through Photography and Brielle Digital Stories Project have been conducted by SAI alumni in schools. These have resulted in thousands of dollars of support given directly to South African schools.


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