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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Leadership for Change celebrates graduation ceremony
2014-10-15

The Leadership for Change Programme hosted its third annual graduation ceremony on 9 October 2014 at the Centenary Complex on the Bloemfontein Campus.

The event consisted of two segments. The first was aimed at the group who has travelled abroad during the past year. They were presented with special certificates acknowledging the work they have done during their participation in the programme.

The second element of the evening was to wish the 2014/2015 group all of the best for their upcoming travels. This group will be travelling abroad during next year. Of the 250 applicants, the top 32 students were chosen to be part of the Leadership for Change Programme.

Prof Jonathan Jansen, Vice-Chancellor and Rector, said, “I hope you came back with the capacity to distinguish right from wrong – not only through law, but morally as a leader.”

Waldo Staude, Vice-president of the Student Representative Council (SRC), acted as Chair to the evening’s proceedings. He is also an alumnus of this programme.

“This programme has made its mark as we observe the number of leadership positions our students from the programme hold on this campus,” Staude said. “We have eight Leadership for Change students in the SRC for the 2014/15 term.”

The Leadership for Change Programme each year gives first-year students exposure to top universities throughout the world. Its focus is to establish a new campus culture of student relations across boundaries.

Six cohort groups – of between five to six students each – will visit universities on three different continents in January 2015. Each group will be accompanied by a UFS staff member serving the role of mentor.

The universities they will be visiting (according to continent), are:

 USA
Cleveland State University
University of Minnesota
University of Vermont 

Europe
The Netherlands: Vrije University in Amsterdam
Belgium: University of Antwerp and Ghent University 
 
Asia
Japan: International Christian University

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