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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Latest information technology employed to make learning in Disaster Management easy

2014-10-20

Prof Dusan Sakulski
Photo: Leonie Bolleurs

Live, colourful, interactive, real-time-calculated. This is how Prof Dusan Sakulski, researcher and lecturer from the UFS’s Disaster Management Training and Education Centre for Africa (DiMTEC), describes his e-learning platform implemented in this department.

Rather than producing research that gathers dust somewhere in a cabinet, Prof Sakulski believes that research should be used to make life easier, not only for society, but also for his students.

This educational civil engineer, who is responsible for information technology implementation in disaster risk management, developed through his research several programs to optimise the three contact sessions DiMTEC students have to attend each year.

One of the initiatives implemented by Prof Sakulski and his daughter Teodora, was the recording, editing and compiling of theoretical lessons and making it available to students online. “Students then don’t have the excuse of missing a class. Furthermore, it allows them to rather focus on group work during contact sessions and to discuss problems they encountered with the work,” he says.

Students also have access to an early-warning system portal for the prediction of hazards, including droughts, floods, rain and temperature. In the disaster-risk environment, this program is very useful, not only for students, but also for practitioners working with this kind of data on a daily basis. The operational and educational application works in real time – with the click of a mouse students and practitioners have access to information on current weather conditions. Indicators for possible natural disasters are also built into this program. Truly a useful application when you are working in the field of disaster risk management.

Difficult and technical data are presented live, with information that is colourful, interactive, real-time-calculated and audible, thanks to embedded mathematical language. In this way, students can learn, memorise and understand their work better.

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