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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Maryka Holtzhausen, Wayde van Niekerk and Driaan Bruwer win Kovsie Sports Star Awards
2014-10-29



Maryka Holtzhausen and Wayde van Niekerk
Photo: Hannes Naude
Our university honoured our top athletic achievers at the annual Kovsie Sports Star Awards that took place on 23 October 2014.

Maryka Holtzhausen and Wayde van Niekerk were named Sportswoman and Sportsman of the Year respectively.

Holtzhausen captained the Protea netball team that participated in a host of test series and championships. These included:
•    a test series against Trinidad & Tobago and England in October last year,
•    the Fast Five World Series in Auckland, New Zealand during November 2013, as well as
•    the Commonwealth Games in Glasgow this year.

Van Niekerk, in turn, set a new SA record in the 400 m of 44.38 at the Diamond League meeting in New York, USA during June 2014. As a member of the Protea team who participated in the Commonwealth Games in Glasgow earlier this year, he won the silver medal in the 400 m sprint. In August 2014, Van Niekerk clinched the silver medal in the 400 m at the CAA Senior African Athletics Championship in Morocco. He also formed part of the CAA African Athletics team who competed in the intercontinental cup meeting during September 2014. The team won gold in the 4x400 m relay at this event.

The Junior Sportsperson for 2014 is Driaan Bruwer. He was a member of the SA U/19 cricket team that won the Junior World Cup this year.

Our university’s sports stars were honoured in the following five categories:

•    Sportsman and Sportswoman of the Year. Everyone that represented South Africa at a senior level was eligible for the title. The winners each received a trophy and each sportsman and sportswomen in this category were honoured with a medal.
•    Junior Sportsperson of the Year. The winner received a trophy.
•    Sports stars that represented South Africa at senior and junior level. The achievers received certificates.
•    Sports stars that represented the UFS in the national student teams. These sports stars also received certificates.
•    Certificates were also awarded to the KovsieSport Club sports stars.

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