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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Prof Naomi Morgan knighted by French Government
2015-02-02

Prof Naomi Morgan

Prof Naomi Morgan, lecturer at the UFS Department of Afrikaans and Dutch; German and French, received the prestigious Chevalier de l’Ordre des Arts et des Lettres award at the French Embassy in Pretoria on Monday 26 January 2015.

The Ordre des Arts et des Lettres (Order of Arts and Letters) is an Order of France, established on 2 May 1957 by the Minister of Culture, and its supplementary status to the Ordre national du Mérite was confirmed by President Charles de Gaulle in 1963. Its purpose is the recognition of significant contributions to the arts, literature, or the propagation of these fields.

Prof Morgan is being recognised for her translation work of plays such as ‘Oskar en die Pienk Tannies’, as well as translations of Afrikaans songs to French for the popular Afri-Frans compilation. The fact that the French Government gives such a highly-acclaimed award in recognition to the ‘art of translation’ is even more of an overwhelming honour to her than the personal achievement in itself.

The Chevalier (the Knighting) awarded to Prof Morgan is the third highest grade in the Order.

Prof Morgan now joins world-renowned individuals such as William Kentridge and Johnny Clegg on the list of foreign luminaries who have received this honour. Only two Literature Professors from South Africa – JM Coetzee and André P Brink – received this award in the past. During 1992, Brink received a Commandeur de l’Ordre des Arts et des Lettres and Coetzee was awarded the Chevalier de l’Ordre des Arts et des Lettres.

“I feel that an award like this is not only significant for me, but also to students who are busy with their studies and wondering: is there going to be recognition, what can one do with translation?” Prof Morgan said. “This is the biggest gift, the biggest gift anyone could ever give me. Now I ask for nothing more!”

For more information or enquiries contact news@ufs.ac.za .

 

 

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