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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Music programme receives a boost

2004-08-20

Back standing fltr: Mr Peter Guy - Founder and coordinator: Mangaung String Program and snr lecturer at the Musicon; Mrs Francine Duvenage, Manager: Human Resources, Wesbank. Middle fltr: Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS; Mr Apie Otto, Area Manager: Vehicles, Wesbank Free State and Northern Cape. Front fltr: Mr John Minaar (17), Gr 12 Sand du Plessis Secondary School; Repiloe Olifant (14) Gr 10 Navalsig Secondary School; Moeketsi Khang (16) Gr 11 Tsoseletso Secondary School; Stella Benbooi (12) Gr 7 Bochabela Primary School.

The Mangaung String Programme, a partnership between the University of the Free State (UFS) and the Free State Musicon, an institution that falls under the auspices of the Free State Department of Sport, Arts, Culture, Science and Technology, has recently received heartened encouragement when an amount of R342 000,00 was granted to the programme by the Wesbank/First Rand Foundation for the purchasing of a bus.

“Transporting the children who are part of the programme back and forth for tuition and rehearsals has been a major problem as most of them stay in the townships on the outskirts of Bloemfontein ,” said Mr Peter Guy, founder and coordinator of the programme.

“The bus will ensure that those children who have the passion, dedication and commitment can spend every afternoon if they so choose practicing, learning about music and rehearsing with children from all over Bloemfontein,” said Mr Guy.

Mr Guy, a Senior Lecturer at the Musicon, started the programme in 1998 with funding from the Musicon Parents Teachers Association, initially with 15 pupils - today 150 children participate in the programme. In 2002 the UFS formed a partnership with the Free State Musicon in the provisioning of facilities, tuition and musical instruments. “Since the involvement of the UFS, the programme has almost tripled in size and one

fulltime teaching position is now jointly funded by both institutions,” said Mr Guy.

According to Mr Guy the Free State Symphony Orchestra has committed itself to providing opportunities for gifted young players from all backgrounds to perform, develop their talents and to grow musically. Some of the children of the Mangaung String Programme will soon be joining the Free State Symphony Concert in concerts.

Media Release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
19 August 2004

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