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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Kovsies in top four in Global Business Challenge

2015-05-06

Photo: Mark Steenbok (Bloemfontein Courant)

Christiaan Paulsen (team leader), Sias Conradie, Jannie de Wet and Frikkie Jacobs.

Four Kovsies in the Department of Mathematical Statistics and Actuarial Sciences are one of the top four teams in the Chartered Institute of Management Accountants’ (CIMA) Global Business Challenge. 178 teams registered to participate in the competition.

Team Bernoulli from the UFS will compete against two teams: one from the University of Pretoria and one from the Chartered Accountant Training Institute in Sandton. The winning team will win a trip to Poland, Europe to represent their university and country at the 2015 global final.

This international business competition is for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow.

Team leader, Christiaan Paulsen, said: “We are overjoyed to be in the final. However, our true success is in what we learned along the way”.

The team has to present a business case study, showcasing their talent in business management. During this competition, the team has

learned to analyse and solve a real-life business case study;
-obtained first-hand experience of the skills required to be a business leader;
enhanced their team building skills; and
developed their presentation skills.

Students from Australia, Bangladesh, China, Ghana, Hong Kong SAR, India, Indonesia, Ireland, GCC, Malaysia, Myanmar, Nepal, New Zealand, Nigeria, Pakistan, Phillipines, Poland, Russia, Singapore, South Africa, Sri Lanka, Thailand, Ukraine, United Kingdom, Vietnam, and Zambia are taking part in the competition.

This competition is organised by CIMA in conjunction with Barclays.

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