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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Contemporary Modes of Othering at UFS this May
2015-05-18

 

The Centre for Africa Studies at the UFS is hosting an interdisciplinary project on the Bloemfontein Campus from 20-22 May 2015.

The project, entitled Contemporary Modes of Othering: Its Perpetuation and Resistance, will look at different perspectives, representations, and art forms of otherness, how it is perceived, and how it is resisted.

The programme, which will run over three days, is as follows:

Wednesday 20 May at 19:00

Official Opening of Exhibition: ‘Representations of Otherness and Resistance’
Johannes Stegmann Art Gallery, Sasol Library
Opening: Prof Lucius Botes
Speaker: Ms Annali Dempsey, Curator UJ Art Gallery
Exhibition will run from 21 May to 19 June 2015

Thursday 21 May

10:00-11:00
Critical Dialogue: ‘Representations of Otherness and Resistance’
Johannes Stegmann Art Gallery (Facilitator: Prof. Gobodo-Madikizela)

11:30-13:00
Roundtable: ‘Music, Resistance, and the Residue of Race’
Odeion School of Music, Odeion Room 6

14:00-15:00
Seminar: ‘Reading the Past across Generations through the Image of the Hector Pieterson Iconic Photograph: Shaping of a New Consciousness’
Prof Gobodo-Madikizela, FGG 201

16:00-17:00
Seminar: Living Motswako, Centre for Africa Studies
President Steyn Annex Building, Committee Room (ground floor)

18:00-20:00
Africa Day Memorial Lecture ‘Youth Protests and Political Change in Africa’
Prof Alcinda Honwana, CR Swart Auditorium

Friday 22 May

10:00-11:00
Seminar: ‘Collectively Born (Un)free’, Prof. Steyn Kotze, FGG 201

11:00-11:30
Tea/Coffee Break, Scaena Foyer

11:30-12:30
Visual Presentation: ‘Linguistic Tokenism and Branding through Art in SA Advertising’
Prof Van Niekerk & Dr Conradie, Scaena Foyer

12:30-13:30
Performance: ‘Playland’
Scaena Teatre (Facilitator: Mr Willem Ellis)

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