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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Food insecurity at university campuses under the spotlight

2015-08-20

"Food insecurity is becoming an increasing problem at South African universities, much to the surprise of university managers." - Dr Louise van den Bergh, senior lecturer and researcher at our department of Nutrition and Dietetics

More than 70% of early university dropouts in the country were forced to abandon their tertiary studies because of food insecurity and financial need.

This was one of the conclusions drawn during the first higher education colloquium on food insecurity. The colloquium was hosted on by the University of the Free State (UFS) on the Bloemfontein Campus on 14 August 2015, where researchers from universities across the country shared their research about food insecurity on university campuses.

In South Africa, university campuses are not usually associated with food insecurity but, over the last few years, tertiary education has become more accessible to an increasing number of first-generation students and students from low-income households.

Some of the research indicated that students from lower-income households are often lacking financially, even with bursaries. The research has also shown that students frequently have to use part of their bursary money to support their families. This results in students not having enough money to buy food, which means they will do almost anything to get food.

A study by the UFS Department of Nutrition and Dietetics found that as many as 60% of our students are food insecure, and experience hunger frequently. This study was the first of its kind in South Africa. In 2011, the UFS launched the No Student Hungry Bursary Programme to provide food bursaries to food-insecure students.

At the opening of the colloquium, Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, said by helping students with a basic commodity like food, you give them much more than food; you give them humanity and dignity.

Dr Louise van den Bergh, senior lecturer and researcher in the UFS Department of Nutrition and Dietetics, explains that the problem is considerably more complex than just providing for students financially.

Dr Van den Bergh says that funders need to reassess bursaries, keeping issues such as food insecurity in mind, and not focusing just on tuition.

Research presented at the colloquium: (PDF's van die slides)

UFS Food environment and nutritional practices

UFS Skeleton in the University closet

UKZN Achieving food security

UKZN Food security and academic performance

UKZN Hunger for knowledge

UKZN Perceptions of food insecurity complexities

UW Food acquisition struggles

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