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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Alumni inspired to keep flying the Kovsie flag high at reunion weekend festivities
2015-09-01

Dr Khotso Mokhele and Adv Roelf Meyer

The University of the Free State hosted alumni from all over the country on the Bloemfontein Campus during a weekend of exciting events, talks, and tours around the campus on 28 and 29 August 2015.

The celebratory events were kick-started with a leadership symposium hosted by Dr Marcus Ingram, Director: Institutional Advancement with Adv Roelf Meyer. The symposium was attended by current student leaders and the SRC Presidents Alumni Association. In his dialogue with the audience, Adv Meyer shared his experiences and personal growth in the process of bringing about democracy in the country with student leaders as change agents. “If you really want to contribute to change, it is not only an intellectual exercise; it is also a heart and soul thing,” he said.

The anchor event was the inaugural Chancellor’s Distinguished Alumnus Award Luncheon hosted by Chancellor, Dr Khotso Mokhele. Prof Jonathan Jansen, Vice-Chancellor and Rector, welcomed guests by highlighting the latest extraordinary achievements of UFS students and academic staff.

Keynote speaker of the day, Ms Nozizwe Madlala-Routledge, Executive Director of Inyathelo and a renowned politician, spoke of the role that universities have in preparing women for leadership roles and how they, in turn, can prepare society for female leadership.  She commended the UFS’s advancement efforts supported by the Kresge Foundation, which supports young people, to keep them in universities. “I am proud to say that the UFS’s efforts in advancement have achieved its goals.”

In his remarks, Dr Mokhele said “what draws a student back to his/her Alma Mater is the quality of the experience they had on campus.  This campus contributed to the transformation of this country through alumni such as Roelf Meyer and Kobie Coetsee.”  He said this initiative should create a lived experience for students on the university campus.  The Chancellor presented the Distinguished Alumnus Award to Adv Roelf Meyer, for his outstanding contributions to the human interests of South Africa, and his current work of facilitating peace processes around the world.

In accepting the award, Adv Meyer introduced Youth Zones, a project which he has been involved with for the past five years, empowering and supporting 40,000 youths in the Free State. In accepting the award, he said “I was a first-year student in 1960, my year group represented the most emphatic group of this university. There are many who came before and after us who well deserve this award, therefore, I accept it on behalf of all alumni.”

To wrap up the weekend’s festivities, former SRC President, Richard Chemaly, hosted the Faculty of Law alumni cocktail event at the CR Swart Auditorium.
Speaking at the event, Prof Caroline Nicholson, Dean of the Faculty of Law, said “A faculty cannot exist without its alumni, we need you to carry us.  Your continued support and collaboration is truly appreciated.”

Alumni and staff enjoyed further entertainment by well-known musical groups, Freshly-Ground and The Muses.

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