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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

2015 Spring Graduation Ceremony rekindles spirit of Ubuntu
2015-09-22

 

Our graduates: A new generation of future leaders
to advance South Africa

 -  Video: Spring Graduation Ceremony

“Give away your love, attention, care and more.” These words of Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), capture the spirit of the 2015 Spring Graduation Ceremony that took place on Thursday 17 September 2015.

On this special day, 599 diplomas and degrees were conferred from the faculties of the Humanities, Education, Law, Theology, Economic and Management -, Health -, and Natural and Agricultural Sciences. Central to both the morning and afternoon ceremonies was the message of Ubuntu.

The essence of humanity

“Here is my advice to you,” Prof Jansen said to the graduates, “whatever you have, give it away. Give away your love, attention, care and more.” Prof Jeffrey Sachs, guest speaker at both events, supported this message by saying that the essence of humanity is the cornerstone to success. Prof Sachs, a prominent American economist and humanitarian, asked graduates to use their hard-earned knowledge wisely, fairly and boldly. “You are the wealth of South Africa, for your knowledge is the key to SA’s prosperity.”

The UFS Faculty of Economic and Management Sciences honoured Prof Sachs by conferring an honorary doctorate on him. With this prestigious conferral, the faculty acknowledges Prof Sach’s extensive work in sustainable economic, social and political development across the globe. Dr Khotso Mokhele, Chancellor of the UFS, commended Prof Sachs for his compassion and passion for humanity. “I’m truly inspired that you agreed to associate yourself with this institution. We are proud to be associated with your excellence,” Dr Mokhele said.

Celebrating the extraordinary

One of many highlights of the day was when Leanne Kunz and Karabo Motlhakoana walked across the stage to respectively receive their Postgraduate Diploma in Business Administration and a BSc degree in Information Technology.

Kunz has been compiling news bulletins for The Breakfast Special show, aired on the OFM radio station, for five years. This Kovsie Alumnus graduated with a Media Studies degree a few years ago. Kunz did not allow her successful career at the popular radio station to hinder her studying further, though. Neither has Motlhakoana’s physical challenges.

While everyone else used their hands to take notes, Motlhakoana used his foot. Despite being born with no arms, he was able to beat the odds by qualifying as a computer scientist. Motlhakoana was also involved in the Leadership for Change programme in 2011 which contributed to producing the well-rounded graduate he is today. When walking across the stage, “I felt like I achieved something that gave me a challenge,” he said.

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