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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS Centenary celebrations come to an end

2005-02-03

OFFICIAL OPENING

The official opening of the UFS will take place on Friday 04 February 2005 at 09:00 in the Reitz Hall (Centenary Complex). Please note that this is a test and lecture free day. The Rector and Vice-Chancellor, Prof. Frederick Fourie will be the keynote speaker. Refreshments will be served at the Centenary Complex after the opening ceremony.

The historic Centenary photograph will be taken at 11:00 on the eastern side of the Red Square (CR Swart parking area). All staff members and students are invited to be part of this massive photograph.

Important

• There will be no parking allowed on the CR Swart parking area until 12:00 on Friday 04 February 2005, as a result of the photo session.

• All academic staff members are requested to wear academic dress on the day, seeing as staff members will depict the Centenary emblem on the photograph. Academic gowns may be collected from the Gown Store on Wednesday 02 - Thursday 03 February 2005 between 08:00 and 16:00. Gowns must be returned to the Gown Store after the photograph has been taken.

SERVICE OF DEVOTION

A special service of devotion will take place on Sunday 06 February 2005 at 18:00 for 18:30 in front of the Main Building on the Red Square. This is a special gathering of students, hosted by all the interdenominational groups on the UFS campus. The evening will be a celebration of praise, thanks and worship, followed by a message from Dr Wollie Grobler. The evening will conclude with song and fireworks.

Staff members and students are welcome to bring their friends and families to this special event.

Important

• Even though there will be chairs in front of the Main Building, staff members and students are requested to bring extra pillows and blankets to sit on.

• No persons or vehicles will be allowed on the eastern side of the Red Square or on the CR Swart parking area, due to the security requirements of the fireworks show.

• All members of the choir are invited to be part of the mass choir. Lyrics will be provided.

• All persons who attend this event are requested to bring a candle for the purpose of the mass choir.

• Special transportation arrangements will be made for all service workers to enable them to attend the service. If there is someone in your faculty, department or division who would like to make use of this service, please send an e-mail to Elize Rall (ralle.stg@mail.uovs.ac.za) no later than Tuesday 01 February 2005.

OTHER ACTIVITIES

• A reunion for all former SRC members of the UFS will take place on the campus, from 04 February to 06 February 2005. An interesting programme is being planned. For more information, please contact Nicolaas du Plessis on 084 955 0875.

• The annual Rag Procession will take place on Saturday 05 February 2005. For more information, contact the Rag Office at X 2718.

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